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- Media Map
| Area：International | Type：Outdoors | Frequency：100 |
| Address：Seoul Myeongdong Red Eye | Format：large screen | Duration：20s |
| Location：Seoul Myeongdong Red Eye | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.4米*8.4米 | Min Period：week |
The red-eye outdoor screen in Myeongdong, Seoul, is becoming an important platform for brands to establish an emotional connection with consumers. As tourists linger in Myeongdong's fashionable streets and business people rush by, the brand stories on the screen are quietly influencing their purchasing decisions, allowing brand information to naturally blend into city life, making advertisements no longer a disturbance but a part of urban culture.
As a shopping and commercial district in the heart of Seoul, where Subway Lines 1 and 2 intersect, the heavy foot traffic at this prime location ensures maximum exposure of brand information during the busiest hours. Through precise audience targeting and innovative content design, brand information naturally integrates into daily life in Myeongdong. At the main street entrance of Myeongdong, directly opposite Lotte Young Plaza, it serves as a core landmark of the Myeongdong shopping area, with a daily foot traffic of 450,000 people, covering high-spending groups and international tourists.
Myeongdong is Seoul's most prosperous shopping district, home to luxury stores, beauty brands, and cultural entertainment facilities, with enormous advertising exposure potential. It is also a stop on Subway Lines 2 and 4, making it easily accessible. As a vehicle for spreading Hallyu culture, it often features K-pop idol support content, such as fan birthday greetings and album promotions, creating a unique urban screen culture.
As a famous tourist area in Seoul, it attracts a large number of international visitors. Advertising content can reach a global audience and has cross-cultural communication potential. Myeongdong gathers luxury stores, beauty brands, and cultural entertainment facilities; the audience has strong purchasing power, making it suitable for high-end brand promotion.
Located at 74 Namdaemun-ro, Jung-gu, Seoul, adjacent to the main entrance of Myeongdong Street and directly opposite Lotte Young Plaza Shopping Center, this area sees an average daily foot traffic of over 450,000 people and heavy vehicle flow. It is a key thoroughfare in the Myeongdong commercial district and a must-pass area for both international tourists and local consumers. As Seoul's busiest shopping district, Myeongdong receives more than 4 million tourists annually, over 60% of whom are young people with strong willingness and purchasing power, making it especially suitable for promoting categories such as beauty, fashion, and electronics. The large screen is one of the core outdoor media landmarks in Myeongdong, Seoul, Korea. Due to its high exposure and precise reach capability, it has become a popular choice for brand marketing. The screen is only 50 meters from Exit 8 of Myeongdong Subway Station, forming a transfer hub with Subway Lines 2 and 4, and is also adjacent to the airport bus terminal and multiple bus stops. This integrated transportation network allows the screen to reach a diverse audience, including commuters and tourists.Thanks to its prime location, high cost-effectiveness, and precise reach, it has become the preferred choice for brands conducting short-term marketing in the Myeongdong district. Its vertical design and focus on a young audience make it particularly suitable for entertainment and fashion content. Although its technical specifications are not as large as other giant screens in Myeongdong, its flexibility and high exposure efficiency give it a unique position in the competitive outdoor media market.With precise reach, high cost-effectiveness, and flexible efficiency as core advantages, it has become the preferred option for brands conducting short-term marketing in the Myeongdong district. Its vertical design and focus on young audiences are particularly suited for entertainment and fashion content promotion.
