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| Area：International | Type：Outdoors | Frequency：100 |
| Address：Barclays Building, Myeongdong, Seoul | Format：large screen | Duration：20s |
| Location：Barclays Building, Myeongdong, Seoul | Min Qty：1 | |
| Size：12米*9米 | Min Period：week |
Large screens resonate with busy urban life by precisely targeting audiences and presenting innovative content. Outdoor screens shine amidst neon lights, not only illuminating the city but also strengthening the emotional connection between brands and consumers. Choosing the outdoor screen at Barclay Building means choosing to establish genuine connections with Seoul's most active consumer groups, allowing brands to be not just seen, but remembered, understood, and loved.The exterior wall of the Shinsegae Myeongdong Main Store, located in the heart of the Myeongdong shopping district in Seoul, is a landmark super-large digital media facility. The Myeongdong shopping district sees a daily footfall of 1.5 to 2 million people, attracting a high-spending consumer base, surrounded by luxury stores, cosmetics shops, and international brand outlets, offering enormous advertising exposure potential. It is conveniently located near Hoehyeon Station on Subway Line 4, making it easily accessible to both tourists and locals.With high-traffic location, technological display advantages, and positioning in the high-end market, it has become an ideal medium for brands aiming to capture the Korean market. Surrounded by luxury stores, cosmetic brands, and international chains, the advertising audience aligns closely with the commercial scene. Outdoor screens have become an indispensable commercial landmark in the Myeongdong area, turning each brand display into a part of the city's culture and making advertisements truly integrated into daily life.As a highly influential outdoor media landmark in the center of Seoul, South Korea, its name may vary due to brand collaborations or local translation. By showcasing Korean pop culture and technological innovation, it has become an important part of Seoul's international image.
With its prime location, ultra-high-definition display, interactive technology innovations, and diversified content ecosystem, it has become a benchmark in South Korea's outdoor media market. Its advantages are not only reflected in the efficiency of commercial communication but also in its dual value as a city cultural symbol and a carrier of technological innovation. This screen will continue to lead the integration of outdoor advertising and digital experiences, providing brands with marketing solutions that are more immersive, interactive, and precise. Located on the exterior facade of the Shinsegae Department Store flagship in the heart of Myeongdong's main commercial district, adjacent to the main entrance of Myeongdong Street, it sees over 2 million pedestrians daily and more than 150,000 vehicles. As Seoul's busiest shopping area and tourist destination, Myeongdong hosts commercial complexes such as Lotte Duty Free and Hyundai Department Store, as well as flagship stores for over 80% of global renowned brands, creating a high-density consumer and tourist cluster. Advertising here allows brands to accurately reach high-purchasing-power and high-intent consumers, especially suitable for promoting luxury goods, beauty products, and electronics.As a core station on Subway Line 4, it forms a transportation network with nearby Euljiro Entrance Station and City Hall Station, and is also connected to the airport bus terminal. The screen is positioned facing Myeongdong Station Exits 5 and 6, becoming a visual focal point for commuters and tourists. With its prime location, ultra-high-definition display technology, interactive innovations, and diversified content ecosystem, it has become a benchmark in South Korea's outdoor media market.Its prime location, ultra-high-definition display, interactive technology innovation, and data-driven optimization make it a super communication engine in South Korea's outdoor media market. Its advantages are not only in the efficiency of commercial communication but also in its dual value as a city cultural symbol and a carrier of technological innovation.
