- Photos
- Specs
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- Media Map
| Area：International | Type：Outdoors | Frequency：40 |
| Address：Marquis Hotel on 46th Street, Times Square, New York | Format：led | Duration：15s |
| Location：Marquis Hotel on 46th Street, Times Square, New York | Min Qty：1 | |
| Size：13.1米 高 * 18.9米 宽 | Min Period：sun |
The Marquis Hotel's large screen, as part of the history of Times Square, holds value primarily in its symbolic significance and historical value as an early landmark building in Times Square. As one of the early advertising carriers in Times Square, it, along with these modern large screens, forms the advertising cultural landscape of New York's Times Square, attracting global tourists, businesspeople, and high-spending groups, making it suitable for high-end brand promotion.Located on 46th Street in New York's Times Square, the Marquis Hotel large screen, as an advertising spot in the core area of Times Square, has extremely high exposure value. Times Square attracts millions of tourists and local residents daily, with 500,000 passing by every day, and each passerby averages three glances upwards. It covers tourists, businesspeople, and local residents, including audiences from all over the world. The large screen operates around the clock, providing continuous exposure day and night.The advertising screen possesses unparalleled media value, making it an ideal place for brands to showcase their image and expand global influence. Not only is it located at the crossroads of the world, but it also has a vast audience and excellent communication effect, serving as an indispensable promotional platform in a brand's international strategy. As an iconic hotel under the Marriott Hotel Group, the Marquis Hotel itself is an important landmark building, and its façade's large screen integrates with the hotel architecture, becoming a key part of the Times Square advertising landscape.Its superior location, high-traffic environment, and professional technical support make it an effective platform for international brand promotion. As an important component of the Times Square advertising network, it carries significant commercial value and media influence. Associated with the Marriott hotel brand image, it enhances the credibility and quality perception of the advertising content.
With its superior geographical location and high-traffic environment, it ensures maximum exposure for advertising content, showcasing it at the crossroads of the world, which can significantly enhance the international recognition and image of a brand. The dynamic large-screen display leaves a deeper impression on the audience compared to static ads, supports full-color video playback, and can present impactful dynamic advertising content. The hotel's high-end positioning makes it an ideal display platform for luxury goods, financial services, and other premium brands.
The large screen is a benchmark in global outdoor advertising, with its enormous scale, advanced technology, and strategic location, becoming an irreplaceable visual focal point of Times Square. Although there is no independent large screen on 46th Street, as part of the overall structure spanning 45th–46th Streets, it has become an important component of New York's urban landscape and global media culture, showcasing the exciting blend of commerce and culture to millions of visitors every day.
Its media advantages are mainly reflected in seven aspects: global exposure, strategic location, visual impact, technological innovation, interactive experience, brand enhancement, and precise audience reach. The large screen is not only a central landmark of the Times Square bowtie area but also an ideal platform for global brand communication, attracting millions of tourists and local residents daily. Its influence is further amplified globally through social media.
As a cultural window at the crossroads of the world, it is not only a commercial advertising platform but also an important carrier of urban culture and brand communication. Its core competitiveness lies in the triad effect of large-scale real-time exposure, secondary spread via social media, and global brand endorsement.
