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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 2555 Hongyin Road, Nicheng Town, Pudong New Area | Format：led | Duration：15s |
| Location：Lingang Wanda Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：14m(W)×8m(H)=112㎡ | Min Period：week |
Lingang Wanda Plaza breaks through the boundaries of traditional commerce, achieving a fully inclusive lifestyle, tourism, culture, and social leisure shopping center. Its LED screen, as a representation of the fourth-generation Wanda Plaza scene innovation, integrates with the overall mall design. The plaza employs three major technological approaches—Zhu Yun, Hui Yun, and sMall—for innovation, promoting the digital upgrade of the mall and realizing the integration of online and offline operations.
With its superior location, high exposure, precise audience targeting, and seamless integration with the mall’s overall design, it has become a highly valuable outdoor LED advertising medium in the Shanghai area, particularly suitable for advertisers looking to enhance brand influence and attract high-spending consumers. It not only serves commercial needs but also becomes an important platform for showcasing the urban image of the new Lingang area and for popular social media check-ins, offering significant media value and commercial return potential.
Located in Nicheng Town, Lingang New Area, it is the first Wanda Plaza in the new area and an important regional commercial landmark. Its dynamic visual effects and vibrant lighting colors effectively attract passersby, enhancing brand impression. As a well-known commercial brand, Wanda Plaza can help advertisers increase brand influence and strengthen brand trust. Using Zhu Yun, Hui Yun, and sMall technologies for innovation, it serves as an important carrier for digital displays.
Relying on Wanda's nationwide chain of commercial brands, it enjoys high advertiser recognition. Being close to the Lingang Avenue Station on Metro Line 16 continuously brings foot traffic to the mall. Compared with standalone outdoor screens, the mall’s LED screens benefit from longer audience dwell time and deeper engagement. Leveraging Wanda Plaza's stable customer flow and brand effect attracts local business advertising placements.
Located in Nicheng Town, Lingang New Area, Lingang Wanda Plaza is acclaimed as Shanghai's first truly fourth-generation Wanda Plaza. It is not just a commercial center, but a comprehensive hub for tourism, culture, community, and lifestyle. Lingang Wanda Plaza hosts 162 premium brands and 62 dining options, including Wanda Cinema, Big Player, Watsons, Xiaocaiyuan, and refined lifestyle selections such as Wankelong Whale Selection, ZMC, Under Armour, and Ledi Lollipop making their debut in Lingang. It also features the first IMAX theater within 20 km, the first boutique lifestyle supermarket Wankelong Whale Selection, the first nightlife landmark BBQ & Bar, and Lingang's first open-concept influencer-themed dining street, all showcased in one place.
The screen is located above Gate D at No. 518 Yunduan Road, Nicheng Town, Pudong New Area, in the core commercial district of Lingang New Area. It is adjacent to the Yangtze River Delta integration demonstration zone and the Shanghai Free Trade Zone Lingang New Area Administrative Committee, serving as an important window for the integration of commerce and industry in the region. Within a 3 km radius, it covers approximately 250,000 permanent residents, with surrounding large communities such as Yunxiang Jiayuan and Greenland Lehe City, indicating strong household consumption demand.
Leveraging the policy advantages of the Free Trade Zone, a comprehensive transportation network, high-definition hardware configuration, and precise scene matching, it has become an efficient media platform for brands to penetrate the Lingang New Area market. Its core value lies not only in high exposure but also in enabling advertisers to achieve the full spectrum of marketing goals from brand awareness to consumer conversion through data-driven and contextualized operations.
