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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：121 Fuyan Road, Minhang District | Format：led | Duration：15s |
| Location：Maqiao Wanda Plaza | Min Qty：1 | |
| Size：15m(W)×8.1m(H)=121.5㎡ | Min Period：week |
As the third Wanda Plaza in Minhang District and the 12th in Shanghai, Maqiao Wanda Plaza is an important layout for Shanghai Wanda Group in the southwest region. Its opening not only fills the gap of a lack of large commercial complexes in the area but also extends its influence to nearby places such as Jiangchuan and Songjiang Chedun, effectively boosting regional consumption and enhancing the satisfaction and happiness of suburban residents. The intelligent water curtain landscape of Maqiao Wanda Plaza is not only a display platform but also a bridge connecting brands and consumers, commerce and art. Through its unique visual experience and interactivity, it provides brands with a powerful platform for promotion and commercial value, effectively improving brand awareness, reputation, and market share, achieving deep connection between brands and consumers.Wanda Plaza is the third in Minhang District and the 12th in Shanghai, located in the core area of a large residential zone in Maqiao Town. Its opening ends the history of having no large commercial complexes within a 5-kilometer radius and fills the gap in full-category commercial facilities in the region. Positioned as a regional family-oriented shopping center, it integrates dining, trendy apparel, lifestyle goods, and more. Maqiao Wanda Plaza focuses on middle-income families as its core group, serves consumers from the nearby Xinzhuang Industrial Zone, Zizhu High-Tech Park, Aerospace City white-collar park, and local residential communities, targeting primarily young and middle-aged family customers. Therefore, Maqiao Wanda Plaza adjusts its product mix and structure according to different geographic areas and consumer demographics, introducing supermarkets, dining, gyms, cinemas, children’s playgrounds, and other leisure, entertainment, and daily retail conveniences.
The LED screen at Wanda Plaza, by participating in various special activities, not only boosts the mall’s foot traffic and sales but also becomes an important part of the cultural life of local residents, enhancing their sense of happiness and satisfaction. The mall integrates retail, dining, entertainment, education, and lifestyle experiences, serving as the main venue for local residents’ leisure and shopping. With its prime location, advanced technological facilities, diverse event examples, and the strong support of the Wanda brand, it has become an ideal media platform for businesses to promote their brands and products. Relying on regional traffic hubs and combining intelligent hardware with scene-based operations, it has formed a comprehensive communication network covering outdoor traffic arteries, indoor consumer routes, and special cultural spaces. Integrating morning and night economy, the LED screen reaches an effective daily exposure time of over 16 hours. For brands that focus on local penetration and high conversion, its balance of hardware configuration and traffic efficiency, along with the combination of cultural IP and commercial value, makes it a rare high-quality communication medium in the Yangtze River Delta region.As the first large-scale commercial complex in the southwest sector of Minhang District, it covers a resident population of 300,000 within a 5-kilometer radius. Its customer base mainly consists of young and middle-aged families, with consumption demands concentrated in parenting, dining, and fast-moving consumer goods sectors. The LED screen uses an outdoor-to-indoor traffic conversion design, efficiently turning transportation flow into consumer behavior.As the first intelligent water-screen landscape in all Wanda Plazas nationwide, it not only fills a commercial gap in the region but also achieves high exposure, high interaction, and high conversion rates through unique visual experiences and interactive functions, enabling deep connections with consumers. It is a premium media platform worthy of investment.
