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| Area:Shanghai | Type:Outdoors | Frequency:120 |
| Address:No. 988, 128 Memorial Road, Baoshan District | Format:led | Duration:15s |
| Location:Baoshan Wanda Plaza | Min Qty:1 | |
| Size:14.2m(W)×7.6m(H)=107.96㎡ | Min Period:week |
Located in the heart of Gongkang commercial area in Baoshan District, it is the fourth urban complex in Shanghai developed by the Wanda Group after Wujiaochang, Zhoupu, and Jiangqiao. The project is situated at the border of Baoshan District and Jing'an District, adjacent to Gongkang Road Station on Metro Line 1 and near the north-south elevated expressway at the Gongkang Road ramp. Via the north-south elevated expressway, one can quickly reach central business districts such as People's Square, Nanjing Road, and Shaanxi Road.The LED screen is not only an advertising medium but also a bridge connecting brands with consumers and commerce with art. Through precise targeting, high-definition visuals, interactive marketing, and scene integration, it provides brands with a powerful communication platform and commercial value, effectively enhancing brand awareness, reputation, and market share, while achieving deep connections between brands and consumers.Located in the mall's central atrium, it serves as an important platform for advertising and event displays within the shopping center. This LED screen is primarily used for continuously displaying various commercial advertisements, promotional posters, and mall announcements. As an important media facility in Baoshan District's core commercial area, it serves a large number of surrounding residents and consumer groups. With its prime location, high exposure, and multifunctional application scenarios, it has become a key vehicle for brand promotion and mall activities. Its energy-saving upgrades also demonstrate the environmental consciousness of modern commercial facilities.As a landmark commercial complex in Baoshan's core business district, its LED screen system, with three major advantages—precise coverage of the regional customer base, deep integration with cultural IP, and innovative green energy-saving technology—creates differentiated competitiveness.
With its superior location, advanced display technology, efficient commercial communication value, and continuous operational innovation, it has become an important media platform for brand promotion and mall activities, providing advertisers with high-value display opportunities. Relying on Wanda Plaza's mature business operation model, advertising revenue is stable and predictable. The daily average foot traffic is consistently over 50,000, with weekend and holiday peaks reaching 80,000.
Located at the junction of Baoshan and Jing'an districts in Shanghai, adjacent to Metro Line 1, about a 5-minute walk from Gongkang Road Metro Station, and roughly a 12-minute drive to People’s Square, it offers convenient transportation, dense surrounding population, and high consumer demand. Baoshan Wanda will continue Wanda Plaza's well-rounded, high-quality, and customer-attracting urban complex format, featuring specialty stores along the pedestrian street, along with key tenants such as First Food, Wanda Cinema, Wancheng Department Store, Gome Electrical, Dagexing KTV, and Big Player, establishing a new fashion lifestyle center in northern Shanghai.
As a regional commercial complex at the intersection of two main transit lines in Baoshan, daily foot traffic is stable at over 50,000, with peaks of 80,000 on weekends and holidays. Family customers account for over 60%. Within a 3-kilometer radius, it covers 300,000 permanent residents and is adjacent to several industrial parks, forming dual community and business traffic support, making it especially suitable for promoting family-oriented and lifestyle service brands.


















