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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：1192 Century Avenue, Pudong New Area | Format：led | Duration：15s |
| Location：Century 汇 Plaza | Min Qty：1 | |
| Size：33.76m(W)*10.72m(H)=362㎡ | Min Period：week |
The LED advertising screen is positioned up to 10 meters above the ground, offering an excellent viewing range that can cover two-way pedestrian and vehicular traffic from east to west and west to east. As a prime advertising spot in Shanghai's Lujiazui Financial Business District, the LED screen at Century Plaza, with its superior location, outstanding visual effects, and precise audience targeting, has become the preferred medium for brand placements.Leveraging the triple advantages of traffic, technology, and scenario, this screen has become an efficient medium for brands to reach urban consumers. It differentiates itself from entertainment-focused screens like those at Nanjing Road Century Plaza by focusing on commercial complex scenarios and reinforcing shopping and social attributes. Its prime location, precise audience targeting, and exceptional visual effects make it a gold-standard choice for brand advertising.With multiple advantages including a prime location, precise audience targeting, excellent display quality, scenario integration, high exposure efficiency, and data-driven insights, it has set the benchmark in the outdoor lightbox advertising market. In the era of digital marketing, this outdoor lightbox has evolved from a simple advertising medium into a vital component of the urban consumer ecosystem, creating irreplaceable commercial value for brands. For advertising clients, investing in LED advertising at Shanghai Century Plaza is not just an investment in an ad space, but in a premium platform to establish deep connections with Shanghai’s high-end consumer base.The LED screen at Century Plaza has been integrated into a digital management system, allowing headquarters to centrally control advertising content. By analyzing passenger flow data, ad content can automatically adjust according to time periods and audience characteristics, achieving precise matching between advertising content and consumption scenarios.
Leveraging three core competitive advantages—location, hardware strength, and content innovation—it has become the traffic gateway and experience center of the Lujiazui business district. Its value lies not only in advertising exposure but also in building a complete chain of awareness, interest, experience, and consumption through technology enablement and scenario integration, providing brands with solutions that combine broad reach with deep experiential engagement. For clients pursuing a high-end image and precise targeting, this screen is a strategic choice to capture the core traffic of Shanghai city.The screen is located at 1192 Century Avenue, Pudong New Area, positioned in the golden corridor of Lujiazui and the core area of the Shanghai Free Trade Zone. It is the only property directly above Century Avenue Station, where four metro lines intersect, with a daily passenger flow exceeding 300,000. The surrounding area includes 35 Grade-A office buildings, 10 star-rated hotels, as well as high-end commercial complexes such as Super Brand Mall and IFC Mall, forming a composite traffic ecosystem of business, consumption, and cultural tourism.As a core digital media asset in the Lujiazui business district, its investment value can be comprehensively assessed from five dimensions: location scarcity, hardware competitiveness, operational efficiency, technological iteration potential, and ESG sustainability, demonstrating characteristics of a high-return, low-risk premium asset. For institutional investors and brands seeking high liquidity and cycle-resistant self-owned media assets, this screen is an ideal choice. Its value lies not only in financial returns but also in becoming a benchmark project for urban renewal and the digital economy through technology enablement and deep integration with city culture.
