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| Area：QINGDAO | Type：Outdoors | Frequency：0 |
| Address：No. 129 Yan'an Road, Shibei District | Format：Light box | Duration：/ |
| Location：Liqun Baihui Department Store | Min Qty：1 | |
| Size：16.2m(w) X 10.9m(h)=176平方 | Min Period：month |
With its advantageous location, high pedestrian flow coverage, synergy with the Taitung commercial district, and the universal benefits of outdoor lightbox advertising, it has become a highly valuable advertising medium in Qingdao's Taitung commercial area. It can effectively enhance brand exposure and accurately reach the target audience, making it particularly suitable for commercial brands serving local residents to carry out regional market promotions. The Li Qun Baihui Shopping Mall outdoor lightbox has significant community penetration and commercial value, making it an ideal choice for brand promotion.
The media is located on the Jiaoning Elevated Road, a main east-west traffic route in Qingdao with heavy traffic and long congestion periods, resulting in strong brand exposure. The traffic direction is a necessary route to the West Coast New Area. Taitung is the area with the highest pedestrian flow in Qingdao, with major shopping centers such as Walmart, Liqun, Wanda, Wanqian Department Store, Contemporary Mall, Gome, Suning, Qianchuan Department Store, Taitung Garment City, the Electronics City, and several mobile phone stores. It is a good place for shopping and recreation and a gathering spot for tourists visiting Qingdao.
Leveraging the century-old commercial heritage of the Liqun Group and the core location advantages of the Taitung commercial district, it has become one of the landmark outdoor media in northern Qingdao. Through aerial walkways, it seamlessly connects with Taitung Liqun Shopping Mall and Wanda Plaza, sharing resources from over 300 brand stores in the commercial district. The lightbox can simultaneously display promotional activities such as cross-store discounts. During the 2023 May Day period, linked promotions boosted surrounding sales by 25%.
Within a 3-kilometer radius, it covers 350,000 permanent residents, with over 60% being family customers. Consumption preferences are concentrated on essential categories such as fresh food and household goods. The lightbox plays targeted information such as member day discounts and fresh food morning markets, achieving an 18% higher conversion rate compared to general category advertisements.
Outdoor lightboxes leverage high traffic, strong penetration, and low cost as their core competitive advantages, creating differentiated communication benefits in the northern Qingdao market. Their value lies not only in the visual impact provided by hardware configuration but also in building a commercial ecosystem through policy promotion, promotional traffic generation, and community interaction. For brands that focus on deepening their presence in regional markets and seek cost-effectiveness, these lightboxes are an ideal choice for achieving brand exposure and sales conversion.
The lightboxes are located at 129 Yan'an Road in Shibei District, at the most congested segment of the Jiaoning Elevated Road, facing a daily traffic flow of 1 million vehicles on this urban arterial road while also covering 300,000 pedestrians under the bridge. Geographically, they connect east to Hong Kong Middle Road CBD, west to the West Coast New Area, and south to Zhongshan Park and the Badaguan Scenic Area, forming a three-dimensional traffic matrix of commuting, tourism, and local community.
The outdoor lightboxes at Liqun Baihui Shopping Mall offer outstanding investment value, with core drivers including high-traffic location, market growth benefits, policy support, and potential for technological upgrades. Situated in the heart of the Taidong commercial district, adjacent to the East-West Expressway, a major urban transport artery, and surrounded by distinctive streets such as Qingdao Beer Street, Wine Street, and Wedding Dress Street, Liqun itself, as a regional commercial complex, creates a synergistic consumer ecosystem across multiple business formats.
As the core area of nightlife in Qingdao, the lightbox advertisements can reach peak evening consumption and interact with the city's lighting projects, extending ad exposure time. Integrated with in-mall advertising at Liqun Shopping Mall and offering online-offline packages, it provides brands with a full-scenario marketing solution.
