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| Area：QINGDAO | Type：Outdoors | Frequency：120 |
| Address：No. 116, Xiangyang Road, Licang District | Format：led | Duration：15s |
| Location：Harmony Square | Min Qty：1 | |
| Size：25m(w) x 16m(h)=400㎡ | Min Period：month |
With its superior geographical location, massive foot traffic, precise target audience, and excellent display effects, it has become one of the most influential advertising media in the Licun commercial district. As a landmark media in the core business area of Licang District, it can effectively enhance brand image and is especially suitable for the marketing of fashion-forward and youthful brands, making it an ideal place for businesses to promote their brand through advertising.Harmony Plaza is located in the core business area of Licang District, with dense surrounding foot traffic. The LED screen may serve as the exterior facade of the mall or the main visual installation of the plaza, enhancing commercial attractiveness. This LED screen is not only a landmark facility of Harmony Plaza but also an important landmark in the Licun commercial district, attracting a large daily audience and serving as a high-quality platform for brand exposure and image enhancement.As a core urban commercial complex, Harmony Plaza is surrounded by commercial streets, shopping malls, supermarkets, leisure squares, convention centers, and other high-traffic areas. The LED screen’s ability to display content around the clock in these scenarios allows advertising information to be frequently exposed during consumers’ shopping, leisure, and commuting activities, achieving ubiquitous communication penetration. It can precisely reach target consumer groups, and combined with the low cost per thousand impressions of outdoor advertising, it provides a cost-effective and precise marketing channel for brand promotion.The commercial district covers a population of 500,000 residents, with 75% working, living, shopping, and consuming within the district. They are all capable of directly encountering this media and are open to new things with considerable consumption potential.
This media is located in Qingdao's second shopping district - the Licang commercial circle, which is at the heart of the Licang District commercial center, adjacent to the M2/M3 subway transfer station. The Licun commercial circle, known for its comfortable shopping environment, strong modern atmosphere, and high popularity, has become a distinctive pedestrian commercial street in Qingdao. Surrounding it are shopping malls, hospitals, cinemas, and high-end office buildings, covering major industries such as commerce, finance, pharmaceuticals, education, dining, and entertainment, with foot traffic reaching up to 300,000 people.
With cost-effectiveness, strong scenario adaptability, and policy advantages as its core competitiveness, it creates a differentiated advantage in the Licang commercial circle. Its value is not only reflected in the visual impact brought by hardware upgrades but also in the commercial ecosystem built through brand cooperation, public welfare communication, and data optimization. For advertisers, choosing the Hexie Plaza LED screen allows precise targeting of Qingdao's northern consumer market, achieving both brand exposure and sales conversion at a relatively low cost.
The Hexie Plaza screen is the core visual communication carrier in the Licun commercial circle of Licang District. Leveraging the commercial foundation of Lushang Group's 220,000-square-meter urban complex, it forms an integrated indoor and outdoor dual-screen multimedia matrix. In collaboration with the local Cultural and Tourism Bureau, it develops content themed on Qingdao city memories, showcasing city IPs such as Zhanqiao and Badaguan through LED screens, attracting tourists to check in and share, thereby enhancing the mall's cultural and tourism value.
