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| Area：QINGDAO | Type：Outdoors | Frequency：120 |
| Address：No. 77, South Heilongjiang Road, Hefei Road Street, Shibei District | Format：led | Duration：15s |
| Location：Easyhome Mall | Min Qty：1 | |
| Size：19.3m(w) x 11m(h)=212㎡ | Min Period：month |
As an important media resource in the Xindu Central Business District, it has become an ideal choice for home furnishing brand advertising due to its superior location, large foot traffic, and precise target audience, especially suitable for promoting mid-to-high-end home furnishing brands. Serving as a core display medium in home furnishing stores, the LED screen can reach thousands of daily visitors, accurately targeting home furnishing decision-makers.
The mall is located in the core area of Hejiang South Road in the northern district, with convenient surrounding transportation and a large potential customer flow. It provides customized advertising spaces for tenants, enhancing the exposure of partners, supporting home renovation demonstrations, smart home interactions, and improving consumer experience. The location is aligned with promotional activities and the overall positioning of the mall, effectively boosting home product sales.
This advertising spot is situated at the intersection of Hejiang Road and Bengbu Road, above the main entrance of Easyhome Mall. It is in the central area of Qingdao, a popular Xindu Central Business District. Hejiang Road is a key route in and out of the city, leading to the airport and Chengyang District, making it a major traffic artery connecting multiple main roads, with tremendous daily traffic and substantial commercial value.
There are many malls around the Xindu Central Business District with high foot traffic, including Vanke Center, Poly Commercial Plaza, Hedda Commercial City, CapitaMall, and Easyhome Home Furnishing Mall. This location is at the golden intersection of two main roads, providing a wide coverage area with no interference, long-lasting visual memory, and the ability to accelerate information dissemination and product sales.
Qingdao Easyhome's LED screens focus mainly on functionality and scenario-based displays. Combined with the characteristics of home retail, they have become an important medium for brand communication and consumer interaction. The outdoor building LED screen at the Shibei store may be set up alongside the outdoor screens of shopping centers such as Licang Lekercity and Huangdao Mikele, together forming a network of popular check-in points in Qingdao.
Located near Exit D of Shuangshan Station on Metro Line 3, adjacent to the main road of Heilongjiang Road, with a daily foot traffic of over 20,000 people and a vehicle flow of 80,000 cars, the LED screen in the B1 atrium faces directly the core activity area of the mall, covering large-scale events such as home decoration festivals and brand launches. The outdoor building screens link with screens in commercial areas like Licang Lekercity and Huangdao Mikele, becoming a key node in Qingdao's giant screen landmark network.
Leveraging a triple strategy of geographical advantage, deep vertical content cultivation, and data-driven precision, it occupies a unique position in Qingdao's home media market. Its media value is not only reflected in high exposure and strong visual impact but also in creating a complete ecosystem of brand communication - user interaction - consumer conversion through scenario-based marketing and technological innovation. For home brands, choosing Easyhome LED screens can achieve three key goals: precise reach, immersive experience, and high cost-effectiveness, making it an efficient tool to capture the Qingdao home market.
Compared with LED screens in comprehensive malls like Hisense Plaza and MixC, Easyhome's media content is more focused on home furnishing and building materials, forming a closed loop of scenario-based marketing that supports diverse content such as dynamic videos and interactive games.
