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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 155 Changshou Road, Putuo District | Format：led | Duration：15s |
| Location：Springtime in Paris | Min Qty：1 | Operating Time：0-24o'clock |
| Size：27.5mX15.4m=423.5㎡ | Min Period：week |
With high passenger traffic exposure, technological adaptability, and diverse revenue models, it has become a key facility for the digital upgrading of business districts. It is one of the core landmarks of the Changshou Road commercial area, surrounded within 1 kilometer by commercial complexes such as Yaxin Life Plaza and 189 Lane Shopping Center, with an average daily foot traffic of 19 million. Leveraging the transport hub advantage of Changshou Road Station on Line 7, it covers commuting populations as well as local residents.The Paris Spring outdoor LED, with high passenger traffic density, technological adaptability, and diverse revenue models, possesses stable investment value. It serves as the visual landmark and commercial communication hub of the core business district in Putuo District, supporting multi-region split-screen display, capable of simultaneously broadcasting brand advertisements, mall promotions, and public service announcements, and can update content to the minute via a remote control system.The large screen is located at the intersection of Changshou Road and North Shaanxi Road, directly facing Changshou Park and Yufo Temple, adjacent to Changshou Road Station on Metro Lines 7 and 13. It intercepts more than 80,000 passengers daily and sees vehicle traffic of 150,000 cars. Its geographical location covers the Changshou Road commercial area, Caojiadu commercial area, and the Nanjing West Road commercial district, surrounded by high-end residences, office buildings, and cultural tourism attractions, forming a mixed consumer structure combining community, business, and cultural-tourism. Especially at night, as Changshou Road is a hub for Shanghai's nightlife, the large screen forms a consumption loop with surrounding dining and entertainment venues, increasing nighttime ad reach by 40%.Located on Changshou Road in Putuo District, Shanghai, the area is bustling with people, with dense commercial establishments within 1 kilometer. Not only is there the long-standing 189 Shopping Center, but also newly opened projects such as Hongshou Fang, Dayang Jindian Tianan Qianshu, and Xuhui Li, backed by one of Shanghai's top ten tourist attractions, Yufo Temple.
The outdoor LED screens of Paris Spring have a deep understanding of the consumer pulse in Putuo District. They do not pursue blind coverage but focus on precise reach, scenario adaptation, and stable operation. This makes them the preferred media for brands deeply cultivating the western Shanghai market. From business professionals to family customers, from daily promotions to cultural events, LED screens have long been integrated into the regional lifestyle fabric, becoming media landmarks that combine commercial value with urban warmth.
At the nexus connecting the Changshou Road, Caojiadu, and West Nanjing Road commercial districts, with Changshou Road Station on Metro Lines 7 and 13 nearby and dozens of bus routes passing through, these locations can intercept 400,000 pedestrian flows and 150,000 vehicle flows daily. During weekday mornings, coffee brand advertisements are played; in the evenings, they switch to family dining promotions; on weekends, cultural and tourism information is promoted. This ensures each exposure precisely reaches the target audience.
The investment value of LED screens essentially lies in the triple combination of scarce traffic entry points, scenario operation capabilities, and regional growth dividends. They are neither speculative assets relying on short-term traffic spikes nor merely hardware assets. Instead, they serve as value hubs embedded in the fabric of the Changshou Road commercial district. They can generate stable cash flow through targeted advertising, obtain long-term value appreciation through regional renewal and technological upgrades, and also resist market fluctuations through policy compliance and differentiated positioning.
