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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：1588 Wuzhong Road, Minhang District | Format：led | Duration：15s |
| Location：Aegean Sea Shopping Park | Min Qty：1 | |
| Size：21.6m(宽)×12.96m(高)=279.9平方米 | Min Period：week |
Through the deep integration of technological innovation and business operations, it leads in China’s commercial complexes across three dimensions: visual impact, user engagement, and commercial conversion rates. Utilizing a three-dimensional model of hardware, art, and technology, it continuously strengthens Shanghai Aegean Shopping Park's positioning as a social space with shopping functions, conveys the concept of high-quality living, and aligns with young consumers' pursuit of individuality, uniqueness, and creativity.With high foot traffic exposure, technological leadership, and diverse revenue models, it possesses strong investment value. The media system, centered on the integration of artistic scenes and technological interactive experiences, has built a multi-dimensional communication matrix covering both indoor and outdoor spaces.Aegean Shopping Park is a cultural experience commercial complex and a new commercial landmark in Shanghai. With a total construction area of 550,000 square meters, it is a commercial center combining culture, emotion, ecology, and modernity. Its completion holds significant importance for upgrading the overall level of the Wuzhong Road commercial district.Through the deep integration of landmark-class hardware, artistic content, and interactive technology, the media system creates a composite ecosystem of commercial space, cultural experience, and social communication. With more than 1 million effective daily exposures, an energy savings rate of over 30%, and a coupon redemption rate of 78%, it not only provides brands with a cost-effective communication platform but also becomes a benchmark case for the artistic upgrade of commercial complexes.Through events such as the Light Art Festival, Aegean becomes a popular site for photography and social media posts, continuously rising in the number of images ranking of Shanghai malls on Dianping. Compared with other high-end advertising media such as landmark ads in Lujiazui, its pricing is more competitive, and the quality of its audience coverage is higher.
The media system, with its core advantages of artistic scene integration, interactive technological experiences, and precise marketing loops, has built a multi-dimensional communication ecosystem covering both indoor and outdoor spaces. By integrating photovoltaic technology and energy-efficient renovations, it aims to achieve LEED Gold certification, further enhancing asset valuation. As a supporting commercial facility for Shanghai LEGOLAND Resort, the Aegean LED media will coordinate with the park's IP, creating a closed-loop experience for park visitors and mall shoppers.
The large screen, featuring both the Wanfang Super Screen and Whale Wall Light Show, is not just an advertising medium but also a convergence point of urban culture and commercial value. Its precise audience targeting, strong visual impact, and high conversion rate make it a golden investment choice for brand marketing. It is a smart option for brands to achieve precise reach and efficient conversion, as well as a prime window for deep integration with urban lifestyles.
The large screen is consistently and deeply aligned with the positioning of art and life. It is never an isolated advertising platform but seamlessly connects with the mall’s cultural activities and consumption scenarios. It can host digital displays of intangible cultural heritage comics, allowing viewers to color them via touchscreens and project them onto the large screen, or coordinate with festive themes to create light and shadow shows, becoming part of the city's cultural events.
This combined ecosystem of commerce, culture, and technology makes the LED large screen not only a visual focal point but also a microcosm of urban lifestyle. When night falls, the flowing lights on the giant screen intersect with the bustling crowd, depicting the vibrancy and warmth of the city of Shanghai.
