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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 1099 Xiangyin Road, Yangpu District | Format：led | Duration：15s |
| Location：Wujiaochang Heshenghui | Min Qty：1 | |
| Size：长15.36 X 高7.20m=110.59m2 | Min Period：week |
The value of large screens lies not only in their high exposure and precise audience targeting but also in their ability to integrate commerce, culture, and emotion, enabling brands to establish authentic and natural connections with consumers in urban spaces. This transforms advertising into co-creation of value, providing brands with an excellent platform for deep engagement with their target consumers. As the Wujiaochang commercial area continues to lead the youthful consumer trends in northern Shanghai, the commercial value of the Shanghai Wujiaochang Heshenghui LED media will continue to rise, making it a prime choice for brand marketing investment.Located in the core of the Wujiaochang urban sub-center in Yangpu District, directly accessible by Metro Line 10 and surrounded by 12 bus routes, it forms a city-wide transportation network. Through collaborations with brands such as MINISO and Bilibili, it creates phenomenal marketing campaigns to enhance brand influence. Approximately 35% of the customers in the Wujiaochang commercial area are young, making it a hub for Generation Z consumers.Situated in the core business district of the Wujiaochang urban sub-center, adjacent to Exit 5 of Wujiaochang Station on Metro Line 10, and seamlessly connected to the elevated Central Ring Road and Huangxing Road Tunnel, it covers an average of 250,000 visitors daily. The commercial area is surrounded by 11 universities, including Fudan University and Tongji University, forming a highly educated, high-consumption young consumer group. Over 65% of the population is aged 30-45, and 56% have a monthly income exceeding 5,000 yuan.Focusing on technology-driven commerce, and integrating outdoor and indoor multi-scenario interactions, it has created a smart space that combines brand communication, user interaction, and urban landscape. Its technological innovation and operational strategies not only enhance the consumer experience but also serve as a model for digital transformation of commercial complexes, injecting sustained vitality into the business districts of northern Shanghai.
The media matrix empowers business through technology and connects content with the city as its core concept. Through prime locations, top-tier hardware, IP operations, and intelligent technology, it creates a complete ecosystem of communication - experience - conversion. Its innovative practices not only provide brands with an efficient marketing platform but also serve as a dual-driven model of commercial governance for smart city development.
The outdoor large screen faces Xiangyin Road Elevated, a main road leading to Pudong Airport and Chongming Island, with a daily traffic volume exceeding 150,000 vehicles, forming a three-dimensional communication network that covers both ground and air, reaching faculty and students at universities such as Fudan and Tongji as well as nearby white-collar workers, and precisely targeting opinion leaders in technology, culture, and consumer sectors. The subway directly connects to the underground commercial level, where passengers exiting the station immediately face the LED screen, achieving an 83% attention rate to ads in the enclosed space.
Through advantageous locations, technological innovation, scenario integration, and precise operations, the media has established a complete ecosystem of brand communication - user interaction - consumer conversion, with over 1.5 million effective daily exposures, an energy-saving rate above 30%, and a 78% redemption rate for promotions. This not only provides brands with a high cost-performance communication platform but also serves as an industry benchmark for the digital upgrade and green development of commercial complexes.
As a key node in the Wujiaochang Easter egg light show linkage system, the Heshenghui LED screen forms a light-and-shadow matrix with 14 surrounding buildings on major holidays. For example, the 2021 centenary of the founding of the Communist Party light show attracted over 500,000 citizens to stop and watch.
