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| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No. 2, Nanjingwai Street, Nankai District, Joy City | Format：led | Duration：15s |
| Location：Nankai Joy City Screen B | Min Qty：1 | |
| Size：30.72m(W)X11.2(H)m= 344.06㎡ | Min Period：week |
As a landmark advertising medium in the core business district of Nankai District, Tianjin, it has become the preferred choice for many brands' promotion and marketing activities, thanks to its superior location, large screen, and precise audience coverage. It is especially suitable for high-value advertising targeting mid-to-high-end consumers aged 20-45. It is adjacent to the Erweilu Station on Metro Line 1, reaching consumers in Nankai and Heping Districts.The north wall of Tianjin Joy City Mall faces major traffic arteries and the square entrance, attracting the attention of pedestrians and vehicles at first glance. It is adjacent to the city's main thoroughfares, South Gate Street and Nanma Road, and seamlessly connected to Joy City via Gulou Station on Metro Line 2. As a landmark in the core business district of Nankai District, it has rich operational experience and stable advertising performance.With its large-scale corner-angle design, strategic location at a core transportation hub, and intelligent operational ecosystem, it has become a full-link communication platform in Tianjin's inner-ring business district, from traffic entry - experience scene - to data closure. Its unique commercial and cultural tourism DNA not only provides brands with efficient exposure but also conveys city culture and commercial innovation, making it a strategic choice for brands seeking regional penetration and city-level communication.It covers an area that gathers 140,000 mid-to-high-end consumers. The main customer base consists of young families and urban white-collar workers aged 18-35, closely matching the target audience of fashion, parent-child, and technology brands.
The South Gate Outer Street, where Screen B is located, is a main artery of the Tianjin Inner Ring Road, with a daily traffic flow exceeding 120,000 vehicles. Nearly 50 bus routes converge in the surrounding area, and the Gulou Station on Metro Line 2 is seamlessly connected to Joy City, forming an integrated on-ground and underground traffic entrance. Its 3-kilometer radius covers a population of 730,000, and a 5-kilometer radius reaches 3.3 million people. It is also adjacent to cultural and tourism landmarks such as Ancient Culture Street and Nanshi Food Street, creating dual scenarios for local consumption and cultural tourism attraction.
Its unique commercial and cultural tourism DNA not only provides brands with efficient exposure but also gives dual value in cultural expression and business innovation for the city. Amid regional consumption upgrades and urban renewal, the investment value of Screen B will continuously be realized through traffic aggregation, enriched scenarios, and technological iteration, making it a strategic choice for brands seeking regional penetration and city-level communication.
Situated on the north wall of Tianjin Joy City, which is located in the core area of the Inner Ring, at the intersection of Heping District and Nankai District, its convenient three-dimensional transportation network gives the project significant reach. The project faces the city's main traffic artery golden intersection, adjacent to major roads such as South Gate Outer Street and Nanma Road, as well as Metro Line 2. Positioned along the city's major arteries, it occupies a prime location in the bustling area.
