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| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No. 2-6, Nanmenwai Street, Nankai District | Format：led | Duration：15s |
| Location：Nankai Joy City A Screen | Min Qty：1 | |
| Size：29.76m(W)X10.24(H)m= 304.7㎡ | Min Period：week |
As a landmark advertising medium in the core commercial area of Nankai District, Tianjin, it has become the preferred location for many brands' promotions and events, thanks to its superior location, oversized screen, and precise audience coverage. It injects strong vitality into the city's commercial development by interacting with consumers through high-definition video content, enhancing ad engagement, and synchronizing with mall events and holiday promotions to amplify campaign reach and boost brand exposure.The Nankai Joy City A-screen LED is located on the first floor of the Joy City Fashion Pavilion at No. 2-6 Nanjing Outer Street, Nankai District, Tianjin. Situated in the core of Tianjin's main commercial district, it is surrounded by established commercial complexes such as Haiguang Temple and Isetan, with an average daily foot traffic exceeding 50,000 people. As a landmark media in Tianjin, its naked-eye 3D technology and high exposure make it suitable for high-end brand image building, such as automobiles and electronic products.LED is a core component of its outdoor media matrix. With its prime location, large size, and high-frequency exposure, it serves as an urban-level brand communication platform. The screen faces the city’s main thoroughfare with an unobstructed view, reaching over 600,000 people daily, and during holiday peaks, up to 300,000 people per day, covering the two central districts of Heping and Nankai and the passenger flow of Gulou Station on Metro Line 2.The screen directly faces the city's main road with no visual obstructions, covering Metro Line 2's Gulou Station and nearly 50 bus routes. Its location connects the two central districts of Heping and Nankai, reaching a surrounding residential population of 730,000 as well as cultural and tourist landmarks such as the Ancient Culture Street and Nanshi Food Street, forming a composite traffic matrix combining business, cultural tourism, and lifestyle.
With the core advantages of ultra-large area, prime location, and diverse content, it adopts an integrated operational strategy of brand exposure, cultural output, and public welfare promotion to become an important carrier of urban commerce and cultural communication. Its value lies not only in physical advertising display but also in continuously empowering the regional business ecosystem through precise scenario integration and data-driven insights, promoting efficient interaction among people, goods, and spaces.Adjacent to attractions such as Ancient Culture Street and Drum Tower, Screen A is used to guide traffic precisely in conjunction with cultural tourism activities. For example, a cultural tourism brand showcases real-time scenic views on the screen, coupled with offline experience zones, achieving a 35% increase in same-day visitor conversion. Flagship stores and high-end brands prefer it as a venue for new product launches. For instance, UR and UGG strengthen their brand positioning via Screen A. The Xiqing District government co-displays promotional videos for the Canal Cultural Tourism Season, further consolidating its role as a core node of the Canal Commercial and Tourism Cultural Belt.With the four-dimensional advantages of prime location, top-tier hardware, precise operations, and intelligent technology, the media constructs a full-chain communication ecosystem from traffic entry to experiential scenarios to data closure. It serves not only as an efficient platform for brand exposure but also as an important vehicle for urban cultural expression and commercial innovation. Its unique cultural tourism and commercial DNA provides brands with unlimited possibilities, from regional penetration to city-level communication.
