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| Area：Chongqing | Type：Outdoors | Frequency：240 |
| Address：No. 174, Changjiang Second Road, Yuzhong District | Format：led | Duration：15s |
| Location：Times Tianjie Building C | Min Qty：1 | |
| Size：长80.3cm*高142.8cm | Min Period：month |
The LED advertising on Xiran Avenue in Hall C of Times Sky Street is not only a display platform but also a bridge for deep connection between brands and urban culture. Every glance becomes an opportunity to enhance brand value, creating lasting market competitiveness and high return on investment for brands. At the same time, it seamlessly integrates with diverse consumer groups across leisure shopping, business offices, dining and entertainment, and the city's core super complex, showcasing the image of major brands and enhancing brand value.
As the core area of Hall C in Asia's largest comprehensive shopping mall, the project combines nine major urban functions and seven main business formats, covering leisure shopping, administrative offices, star-rated hotels, urban residences, transportation transfers, dining and entertainment, creative industries, city squares, and cultural arts, forming a complete commercial ecosystem. By integrating with urban culture, brand information is perceived and remembered instantly, enhancing brand recognition and purchase intention.
The advertising on Xiran Avenue in Hall C presents an opportunity to grow alongside the city's core commercial area, allowing brands to shine uniquely in the mountain city of Chongqing and gain lasting market competitiveness with high investment returns. Advertising in Chongqing's commercial landmarks has become the golden choice for brand marketing, bringing unparalleled market value to brands.
Connecting Hall C with other halls naturally forms consumption routes, covering audiences across shopping, dining, and entertainment segments to achieve precise reach. Advertising has become a vivid annotation of brands dancing with the city, making every advertisement a part of urban culture. Times Sky Street uses LED screens to create a Grand Scene, combined with traditional temple fair elements to attract visitors.
The LED screen is located at the core of the second-floor corridor of Hall C, adjacent to the Fountain Plaza and the family entertainment area, covering over 120,000 visitors daily, with families accounting for 65% of the total. Its location creates a closed loop of family interaction – dining consumption – cultural experience. Especially on weekends and holidays, the average dwell time around the screen reaches 25 minutes, providing a high-engagement environment for brand promotion. For example, during the 2025 Spring Festival, the screen was linked with the atrium AR game "Dragon Hunt and Treasure," where daily participant interactions exceeded 30,000.
With its precise targeting of family audiences, advanced technological setup, and rich content ecosystem, it has not only become the family consumption hub of Longfor Times Tianjie but also a benchmark case for the digital transformation of commercial spaces in Chongqing. Its continuous exploration of the integration of business, culture, and technology provides a replicable model for scene reconstruction in urban complexes.
Media, based on the core concept of empowering family consumption through technology and driving emotional resonance through content, is not only a vehicle for commercial information dissemination but also a hub for family experiences and cultural touchpoints. Its precise audience targeting, advanced technological configuration, and innovative scene operation have redefined the value boundaries of digital media in family consumption scenarios for commercial complexes.
