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| Area：Chongqing | Type：Outdoors | Frequency：240 |
| Address：No. 2 Times Tianjie, Longfor Times Tianjie, Yuzhong District | Format：led | Duration：15s |
| Location：Longfor Times Tianjie New Century Exterior Wall | Min Qty：1 | |
| Size：16.8m（W)*7.68m（H） | Min Period：month |
Adjacent to Longhu Times Tianjie Building B, it is an important entry point in the Daping commercial district, radiating to Chongqing’s core urban area with a population of 8.84 million. Annual foot traffic exceeds 100 million visitors. It is connected to the adjacent C and D buildings via aerial walkways and underground passages, achieving commercial integration. Serving as an important showcase window for the new image of the commercial district, it helps the Daping commercial area realize the renewal of the urban interface and the reshaping of consumer appeal.Located in the core of the Daping commercial district in Yuzhong District, Building B is an important part of Times Tianjie. Its New Century entrance LED display is a key visual landmark and advertising platform for the mall. This LED screen is mainly used for brand advertising, event promotion, and mall guidance. As a core advertising spot in the mall, it primarily targets the high-traffic area of Daping Station on Metro Line 2, showcasing brand ads and promotional information, forming a closed-loop flow between the metro and commercial spaces.The New Century entrance LED screen is a typical case of Longhu Commercial Group leveraging the TOD model for deep integration with community commerce. The screen is located on the B building’s Basement 1 at the main entrance of New Century Department Store, adjacent to Exit 2 of Daping Station on Metro Line 1, covering over 35,000 consumers daily and creating a full-scenario touchpoint from rail transit to community consumption.It forms a direct 30-second path to Exit 2 of Daping Station on Metro Line 1, precisely intercepting commuters and family groups. Among the foot traffic in this area, families account for 62%, and young and middle-aged people aged 25–45 account for 78%, aligning closely with the quality lifestyle positioning of New Century Department Store.
With its prime community commercial location, strong connection with family customer groups, and intelligent dynamic marketing as core strengths, it has become a benchmark platform for community consumption scenarios along the commuter rail corridor in the Chengdu-Chongqing business circle. Its hardware innovation, precise content operations, and high cost-effectiveness not only provide brands with differentiated communication channels but also promote Longfor Times Tianjie’s upgrade from a regional shopping center to an urban life service center.As a benchmark case of Longfor Commercial Group’s deep integration of the TOD model with community commerce, it leverages four core advantages: prime location, precise customer matching, intelligent hardware innovation, and scenario-based content operations to build an efficient platform for brand promotion and commercial conversion. Surrounding the screens are key community stores such as New Century Department Store, Yonghui Supermarket, and Kidswant, forming a high-frequency consumption loop.For brands, its characteristics of high-frequency reach, high conversion efficiency, and low marketing cost make it a strategic spot for deeply engaging the family consumer market. In the long run, the combination of technology iteration and policy benefits will further consolidate its leading position in the community commercial LED field in Southwest China, with significant investment value.It not only showcases brands but also conveys urban lifestyle attitudes, perfectly integrating commercial advertising with city culture, vividly reflecting the deep integration of commerce and urban life in Chongqing. As a model of boundaryless integrated commerce, this LED media aligns closely with the upgraded positioning of Daping Shangdu, demonstrating significant investment return potential and long-term commercial value.
