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| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：Within D5 District of CCCC Central Park, southeast corner of the intersection of Renmin Road and Wanglong Road, Furong District | Format：led | Duration：15s |
| Location：Longfor Furong Tianjie | Min Qty：1 | |
| Size：17.4m宽×9.7m高= 168.78㎡ | Min Period：week |
The large screen is located at the main entrance or facade of Tianjie Mall and leverages the project's daily foot traffic of over 100,000 visitors, becoming a high-exposure media in the eastern part of the city. Its content often collaborates with tourism and cultural activities in Furong District. For example, the 2025 Spring Festival temple fair scene was selected by CCTV as a filming location, highlighting its value as a window for urban cultural display. It mainly targets young consumers in eastern Changsha, combining high spending power with fashion sensitivity, which aligns closely with the project's 'unrestrained lifestyle' positioning.
The screen is situated at the main entrance plaza of Longfor Furong Tianjie, adjacent to the Agricultural University station on Metro Line 6. With dense traffic lines, it attracts tens of thousands of daily visitors. Its outdoor open-space design makes it a core platform for brand promotion, urban landscape display, and fan interactions. For instance, in October 2024, it featured a celebrity support advertisement for Li Hao, drawing large numbers of fans. In August 2025, Zixing Dongjiang Lake Scenic Area showcased the beauty of the lake and mountains on this screen, achieving cross-regional tourism promotion.
The large screen has been used to display cityscapes, tourism promotional videos, and more. For example, scenes of the misty Xiao Dongjiang in Dongjiang Lake Scenic Area were shown, enhancing Changsha’s cultural output as a trending city. Meanwhile, its public service content further boosts social influence. The screen supports high-frequency rotation for advertisements, covering brand image displays, promotional event previews, and other needs. Brands can achieve precise outreach through customized content, such as launching themed visual effects during holidays or creating immersive consumer experiences in collaboration with mall brands.
As one of the commercial landmarks in the Longping New District of Furong, this screen, together with Furong Square and the 1,088㎡ vertical screen at Fuda Tower, as well as the Furong Super Screen at May 1 Square, forms the outdoor media matrix of Changsha’s core business district. Its differentiated positioning gives it a unique status in the eastern Changsha commercial ecosystem, making it an important choice for brands to capture the regional market.
Longfor Furong Tianjie is located at the southeast corner of the intersection of Renmin East Road and Wanglong Road in Furong District, on the east bank of the Liuyang River in Longping New Area. Adjacent to the Metro Line 6 Nongkeyuan-Nongda Station, it boasts a commercial scale of approximately 105,000 square meters. Catering to the needs of over 600,000 quality young families, fashionable youths, and trendy students in the surrounding area, it introduces more than 240 high-quality brands covering retail, dining, services, entertainment, and home categories, providing a one-stop consumption experience that integrates shopping, leisure, entertainment, and socializing, offering residents of East Changsha the most uninhibited lifestyle.
The large screen is situated in Longping New Area, a key emerging development zone in Changsha, next to the Liuyang River Cultural and Tourism Industry Belt and forming a synergistic effect with the Mawangdui Han Tomb cultural IP. Its outdoor open-space design not only reaches the mall's internal customer base but also extends to the traffic and pedestrian flow on surrounding main roads, becoming a dual carrier for city landscape and brand communication.
With its prime location, targeted customer base, technological empowerment, and ecological synergy, it has become a strategic-level media for brands to deeply engage the East Changsha market. Its unique dual-driver model—focusing on both families and young people—not only provides an efficient platform for brand communication but also leverages scenario-based operations and data analysis to help brands achieve the transition from traffic exposure to long-term business sustainability.
