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| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：No. 589, Zhongshan Road, Kaifu District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | |
| Size：27.51m宽×17.5m高=481m² | Min Period：week |
The large screen is a landmark outdoor media located in the core area of the Wuyi business district. Leveraging the commercial potential of the urban complex and the three-dimensional transportation network, it offers advantages of high traffic, strong exposure, and precise reach. It is less than 1 kilometer in a straight line from the IFS Guojin Center, Huangxing Road Pedestrian Street, Taiping Street, and other business districts, enabling cross-regional traffic sharing through the Wuyi Business District Alliance. During events, it covers over one million people throughout the city.
The screen is located on the exterior facade of Gate 3, Kaifu Wanda Plaza, at the intersection of Xiangjiang Middle Road and Wuyi Avenue. To the east is the historic and cultural Xichang Street area; to the west is the Xiangjiang riverside scenic area; to the south is the core Wuyi Plaza business district; and to the north is the trendy Chaozong Street check-in spot. It sits at the golden intersection of Changsha's landscape axis along both sides of the river and the commercial axis.
Adjacent to the city’s main roads, Xiangjiang Avenue and Wuyi Avenue, it reaches self-driving audiences from Hexi, Xingsha, and other citywide areas. It is about 800 meters from Wuyi Plaza Station on Metro Line 1 and Xiangjiang Middle Road Station on Line 2, with a daily metro ridership of over 300,000, creating a strong reach effect where passengers see the screen as soon as they exit. The traffic flow on Xiangjiang Avenue and Wuyi Avenue reaches 150,000 vehicles per day, providing citywide coverage for self-driving audiences in Hexi, Xingsha, and other areas.
Combining the core location in the Wuyi business district, large scale, and intelligent technology, the large screen creates a city-level media platform with high traffic, strong interaction, and long-term communication. Its stable daily foot traffic of 150,000 people, precise match with mid-to-high-end consumer groups, and endorsement from government resources make it a strategic communication platform for brands aiming to capture the Changsha market.
As the core node of the One River Two Banks landscape axis in the May Day commercial district, the large screen, together with IFS International Finance Center, Huangxing Road Pedestrian Street, and other locations, forms a 1-kilometer golden commercial circle. During events, it covers over 1 million people across different regions. Adjacent to the Xiangjiang Riverside Scenic Area and the Chaozong Street historical and cultural district, more than 50% of visitors on weekends and holidays are families. During the 2024 National Day, through the promotion of cultural and tourism videos, the screen will drive a 15% increase in visitors to nearby scenic spots.
With a stable daily footfall of 150,000, precise targeting of mid-to-high-end consumer groups, and government resource endorsement, it has become a strategic communication platform for brands seeking to enter the Changsha market. As the regional value upgrades and technology evolves, the media value and investment return of this screen will continue to increase, making it particularly suitable for industries such as automotive, finance, and cultural tourism that need to enhance their urban influence.
The media is located on the exterior wall of Gate 3 of Kaifu Wanda Plaza. Kaifu Wanda has become a new landmark in Changsha with its ultra-high city complex and is adjacent to commercial centers like May Day Square and Huangxing Road. The audience of this media platform includes highly consumptive young white-collar professionals, making it an ideal choice for corporate brand promotion.
The LED screen at Kaifu Wanda Plaza is not just a simple advertising medium but a window for the Northern City commercial district to communicate with city life. Located at the main entrance of Wanda Plaza, the screen attracts tens of thousands of citizens every day, vividly reflecting the commercial vibrancy of the area. It covers a population of over 300,000 residents within a 5-kilometer radius, including high-consuming young white-collar professionals, families, and tourists.
