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| Area：Changsha | Type：Outdoors | Frequency：60 |
| Address：No. 57, Yuelu Avenue, Yuelu District | Format：led | Duration：15s |
| Location：Yinpenling Wanda Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：20.48m（宽）×12.8m（高）=262.144㎡ | Min Period：week |
Changsha Yinpenling Wanda Plaza is located at No. 57 Yuelu Avenue, adjacent to Exit 5 of Liugoulong Metro Station, just a 270-meter walk away. As the core commercial hub in the southwest of Changsha and an important layout of Wanda Group in the city, Yinpenling Wanda Plaza has become a commercial landmark in southwest Changsha, attracting over 15 million visitors annually and covering millions of consumers in Changsha and surrounding areas.The unique advantage of the outdoor large screen lies in its precise audience targeting. The plaza attracts mid-to-high-end consumers in southwest Changsha, including young professionals, families, and business people, who have high brand awareness and spending power. The high exposure of the outdoor large screen provides an excellent opportunity for brand visibility, effectively enhancing brand recognition and market influence.Located in the core business district of Yuelu, it covers high-consumption families and young customers in Hexi, with an average daily footfall of over 100,000 visitors. It is a visual landmark in the region. With the acceleration of urbanization in Changsha, the value of the Yinpenling Wanda Plaza outdoor screen will further increase, making it a golden choice for brand marketing.The surrounding area is intersected by major roads such as Yuelu Avenue and Yinpen South Road, with a daily traffic volume of 120,000 vehicles. The underground parking provides 1,500 spaces, supporting a closed-loop parking-consumption advertising model. It is close to Liugoulong Station on Metro Lines 4 and 6, and within 10 minutes to key commercial areas like Wuyi Square and Meixi Lake, with an average daily metro passenger flow exceeding 80,000 people.
The large screen, with its core competitiveness in dual-screen interaction, precise targeting, and technological innovation, is not only a strategic choice for brands to capture the Hexi market, but also an important window for urban image promotion and public service. Its value is reflected not only in advertising communication but also in diverse scenarios such as smart cities and cultural experiences, deeply integrating into the regional business ecosystem. With the accelerated development of Xiangjiang New District and technological iteration, the long-term growth potential of the large screen is worth looking forward to.Located at the southeast corner of the intersection of Yuelu Avenue and Yinshan Road, the main east-west arterial roads in Changsha, on the exterior wall of the former AUX Plaza, it is on the unavoidable route crossing the Xiangjiang Silver Basin Bridge in Hexi. It reaches many commercial and government institutions including the Changsha Municipal Party Committee and Government, Yinpenling Wanda Plaza, Changsha MixC Mall, Greenland Central Plaza, Sam's Club, Shimao Hilton Hotel, Fisherman's Wharf, and more. It is also the main access route for Changde, Yiyang, and Ningxiang to enter the urban area of Changsha. The estimated daily average flow of people and vehicles reaches around 500,000. The LED screen directly faces the intersection of Yuelu Avenue and Yinshan Road, with no obstructions, making it one of the best choices for brand promotion.The large screen is a highly influential digital media platform in the Hexi business district. Relying on the dual-screen interactive matrix, smart interaction technology, and precise audience targeting capabilities, it has become a core carrier for regional business communication and urban cultural display.With five core advantages—prime location, precise audience, technological innovation, diversified ecosystem, and regional benefits—it builds a complete ecosystem of traffic, experience, and conversion. Its value is reflected not only in advertising communication but also in deep integration with business district formats and smart city initiatives, becoming both a strategic choice for brands to capture the Hexi market and an important window for urban image promotion.
