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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 99, Jian'an 1st Road, Xinan Subdistrict, Bao'an District | Format：led | Duration：15s |
| Location：Haiya Colorful City | Min Qty：1 | |
| Size：14.5米（W）*8米(H) | Min Period：week |
The content displayed on Haiya Colorful City's outdoor screens is not limited to brand advertisements; it also includes urban culture, public welfare activities, and more, reflecting the mall's sense of social responsibility. This diversified display makes the outdoor screens not just an advertising medium, but also a window into urban culture. In recent years, Haiya Colorful City has continuously upgraded its brand, introducing popular brands such as Ole' Premium Supermarket and Nairbao Indoor Amusement Park, further enhancing the mall's appeal. Thanks to its irreplaceable location and precise audience targeting, Haiya Colorful City's outdoor screens continue to maintain strong market competitiveness. Choosing Haiya Colorful City's outdoor screens is essentially choosing to connect deeply with the main consumers in western Shenzhen. The value of the screens lies in their synchronization with the development of the commercial area, providing the brand with continuous exposure and conversion opportunities. Continuous brand upgrades complement the advertising value of the outdoor screens, offering brands a more precise marketing environment.With its unique location, technological innovation, and ecological integration capabilities, the LED screens have become a super gateway to the business and cultural landscape of western Shenzhen. Their value is not only reflected in advertising communication but also deeply integrated into the urban life fabric through smart city initiatives and public welfare services. With the expansion of Qianhai and the progress of the Baohan Central District renovation, the long-term growth potential of the screens will continue to be unleashed, making them a strategic choice for brands to capture the regional market and enhance their city-level influence.
The large screen is located at the intersection of Jian'an 1st Road and Xin Zhen Road, occupying the core area of Bao'an's financial, business, and commercial golden triangle. It covers 7 million consumers in Bao'an District and is surrounded by city-level facilities such as the Bao'an District Government, Yifang City, and Qianhai Financial Street. The daily pedestrian flow exceeds 200,000, and the vehicle flow reaches 150,000.
It targets urban middle-class individuals aged 25-45, whose consumption preferences focus on high-end beauty products, technology and digital products, and financial services. Market research shows that brands exposed on the large screen experience a 15% increase in awareness within a 3-kilometer radius and a 30% growth in online searches. The screen forms a synergistic effect with venues such as Haiya Grand Theater, IMAX cinema, and rooftop gardens, with customers spending an average of over 3 hours, providing a natural scenario for deep advertising engagement.
The large screen's geographic advantage is significant, directly facing the main entrance of the mall, making it a mandatory passage into the shopping area. Daily vehicle and pedestrian flows are huge, particularly during weekends and holidays, when foot traffic peaks. It covers over 100,000 people daily and more than 35 million annually. This high-traffic outdoor screen offers unparalleled exposure opportunities for brands.
Shenzhen Bao'an Haiya Colorful City outdoor screen, with its unique advantages, has become one of the most valuable outdoor screen media investments in the western Shenzhen commercial area. For brands, investing in the Haiya Colorful City outdoor screen means investing in resonance with the future development of western Shenzhen. Thanks to its irreplaceable location and precise audience targeting, it continues to maintain strong market competitiveness.
