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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 687, Hanyang Avenue, Hanyang District | Format：led | Duration：15s |
| Location：Han Shang 21st Century Shopping Center | Min Qty：1 | |
| Size：19.5m（W）x12.3m（H）＝240㎡ | Min Period：week |
Han Shang 21st Century Shopping Center is a comprehensive shopping center located in the core business district near the Wangjiawan Metro Station in Hanyang District, Wuhan. It belongs to Han Shang Group Co., Ltd. The shopping center's exterior features advertising frames, electronic screens, and decorative lighting, making it an important advertising display platform in the commercial area. The shopping center is located at No. 687 Hanyang Avenue and can be directly accessed from Exit F of Wangjiawan Station on Metro Lines 3 and 4. With convenient surrounding transportation and high foot traffic, it is a key commercial entity in the Wangjiawan business district, forming the core commercial cluster of the area together with Wuhan Mall and Dayang Department Store.
Located adjacent to Exit F of Wangjiawan Station on Metro Lines 3 and 4, it has a large daily foot traffic and wide coverage. Surrounding major businesses include Carrefour and Wuhan Furniture City, along with Wuhan Mall and Dayang Department Store. It mainly targets shopping center visitors and the people in surrounding business areas, with strong purchasing power, collectively forming the core commercial cluster of the Wangjiawan business district. As part of the shopping center, its advertising environment aligns closely with the consumption scenarios.
The LED screen of Han Shang 21st Century Shopping Center is located at the intersection of Longyang Avenue and Hanyang Avenue in the core Wangjiawan business district of Hanyang. Leveraging the commercial cluster effect of Han Shang 21st Century Shopping Center, it has become a high-traffic advertising hub covering the three urban areas of Wuhan, from the perspectives of location value, hardware performance, operational ecosystem, and market performance.
As an early commercial landmark in the Wangjiawan business district, it complements the offerings of Wuhan Mall and Dayang Department Store, covering the commercial catchment area of over 2 million people in the old Hanyang district, Sino-French Ecological New City, and Wuhan Economic Development Zone. The daily foot traffic exceeds 800,000, with weekend peaks surpassing 1 million, and an annual visitor flow exceeding 30 million.
The large screen is located next to Wangjiawan Station of Metro Lines 3 and 4, with a daily metro passenger flow of over 120,000. The surrounding area is encircled by major roads such as the Second Ring Road elevated highway and Longyang Avenue, with a daily vehicle flow of 500,000, creating a three-dimensional advertising exposure scenario across metro, elevated highway, and ground levels. During peak hours, vehicle stop times can exceed 30 seconds, providing a natural forced viewing opportunity for advertisements.
Wangjiawan 21st Century Shopping Center is located near Wangjiawan Metro Station, hosting numerous merchants and a wide variety of business formats. The business circle includes supermarkets, department stores, home appliances, and furniture industries, with nearby industries such as pharmaceuticals and automobile 4S. Nearby large shopping centers and supermarkets include Dayang Department Store, Carrefour Haomeijia, and Wuhan Mall, totaling 542,000 square meters, making it the most prominent commercial center in Hanyang.
Metro Lines 3 and 4 run north to south, extending east along Hanyang Avenue to Zhongjia Village and ultimately to Wuhan Railway Station. Line 3 starts from Zunkou Sports Center, crossing the Han River and reaching Hankou Railway Station. Line 4 spans the Yangtze River, passing through Hanyang, Wuchang, and Hongshan districts, connecting the two major railway hubs, Wuchang and Wuhan Railway Stations.
With its prime location, large scale, intelligent technology, policy support, and diversified operations, it has become a benchmark media for outdoor advertising in Wuhan's western business district. Its daily traffic of over one million people, accurate audience matching, high cost-effective rental model, and robust compliance system make it irreplaceable in the highly competitive outdoor advertising market.
