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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 888, Dongwu Avenue, Dongxihu District | Format：led | Duration：15s |
| Location：Dongxihu Central Plaza | Min Qty：1 | |
| Size：16m(宽)x9m(高)=144㎡ | Min Period：week |
The precise targeting capability of the outdoor LED screen allows advertisers to better reach their target audience, accurately capturing the consumption habits and life patterns of 300,000 nearby residents. This ensures that the advertising content aligns closely with audience needs, whether it is the high-end demands of business professionals or the daily interests of family consumers. This outdoor LED screen can provide a precise communication channel for both.The surroundings include commercial complexes such as Wanda Plaza and Arctic City Plaza, as well as industrial parks like Skyworth Mini LED Industrial Park, forming a dual-driven traffic pool of commerce and industry. The area is well-connected with dense light rail and bus routes, covering the commuting population in Dongxihu District and Hankou central urban area, with ad exposure concentrated during morning and evening peaks, as well as weekends.The screen stands at the intersection of Dongwu Avenue and Linkonggang Avenue, adjacent to the Dongxihu District Government and several large residential areas, forming a golden triangle for government, residence, and commerce. This location belongs to the mature Wujia Mountain business district, with surrounding commercial centers such as Hailin Plaza and Arctic City Plaza. The average daily foot traffic exceeds 50,000 people, and vehicle flow exceeds 80,000. In terms of public transportation, it is within walking distance of Light Rail Line 1 Stations Sandian and Dongwu Avenue, with over 10 bus routes including H97 and H79, reaching main urban areas such as Qiaokou and Jianghan, as well as nearby cities like Xiaogan and Hanchuan.The advertisement reaches 300,000 permanent residents in Dongxihu District, with the main audience being family customers, commuting office workers, and employees of nearby companies. The business district offers diverse consumption scenarios, covering dining, retail, education, entertainment, etc., making it highly compatible with ads for categories like maternal and child products, automobiles, and home appliances. For example, after a children's amusement park placed ads here, its store visit rate increased by 22%.
The square itself is a 130,000-square-meter complex, comprising 146 merchants including Starbucks, McDonald's, and Nayuki, forming a one-stop consumption hub. Within a 1-kilometer radius, there are large supermarkets such as Zhongbai Warehouse and Walmart, as well as popular local restaurants like Sichong Barbecue and Zhafantian, which create strong consumer stickiness. It is adjacent to the Dongxihu District Government and the Administrative Committee of the Airport Economic and Technological Development Zone, with frequent governmental and business events, making it suitable for corporate image advertising. Nearby attractions include Matou Tan Cultural Heritage Park and Wuhuan Sports Center, hosting a variety of cultural and sports activities that further increase the foot traffic effect.
Located at the intersection of Dongwu Avenue and Wuhuan Avenue, it inherits the commercial pulse of the old city and follows the development trend of the new district, shouldering the responsibility for the future rise of the business circle. To meet customers' desires for more freedom, convenience, and comfort in shopping and leisure entertainment, it aims to create a one-stop lifestyle street integrating shopping, dining, leisure, entertainment, and experiential activities. Dongxihu Central Plaza will become a Happy City in China.
With a mature business district location, stable customer flow, and cost-effective communication, the large screen has become the core site for brand marketing in Dongxihu District. Nearby are Wunan Garden and Changqingyuan residential areas, with a dense advertising environment, large foot traffic, strong visual impact, and high commercial value, making it a highly noticeable and rare prime advertising spot.
The large screen is located in the core business district of Wujia Mountain New City, covering over 200,000 people daily, precisely reaching 300,000 local residents and visitors. With the accelerated industrial introduction in Dongxihu District, especially with major projects like the Cybersecurity Center and BOE landing in the area, regional population and spending power will continue to increase, offering a broader market space for outdoor LED advertising.
