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Area:Wuhan | Type:Outdoors | Frequency:60 |
Address:No. 61, Jianghan Road Pedestrian Street, Jianghan District | Format:Naked eye 3D | Duration:15s |
Location:Sanlian Bookstore | Min Qty:1 | |
Size:(16.95+8.31)m(W)×16.55m(H)=418㎡ | Min Period:week |
Located at Exit C of the Wuhan Jianghan Road Pedestrian Street Metro Station, adjacent to New World Department Store and M Shopping Center, with a daily foot traffic of over 2 million people, Sanlian Bookstore is a five-story integrated cultural space, including books, cultural and creative products, and dining. Its naked-eye 3D screen is its core visual landmark, focusing on brand advertising and leveraging holiday traffic peaks to enhance premium value.The naked-eye 3D screen at Jianghan Road Sanlian Bookstore is situated in the core business district of Jianghan Road Pedestrian Street, adjacent to Exit C of Jianghan Road Station on Metro Lines 2 and 6. It is Central China's first immersive media platform that deeply integrates cultural landmarks with digital technology. The screen is jointly created by Shanghai Sanlian Bookstore and Wuhan Financial Street Group, building on the century-old bookstore's cultural heritage and Jianghan Road's daily foot traffic of 2 million, creating an innovative scene for cultural communication and commercial empowerment, becoming a benchmark case for Wuhan's urban renewal and cultural-tourism integration.The screen is located in the central square of Jianghan Road Pedestrian Street, near cultural and tourism landmarks such as Jianghan Custom Museum and Baocheng Road Night Market, forming a commercial and cultural mixed consumption circle. It faces directly Exit C of the metro, providing a high-exposure scenario immediately upon exiting. Within a visual distance of 1,000 meters, it can reach an average of 2.3 million daily pedestrian and vehicular traffic, making it especially suitable for new product launches for automotive and tech brands.The core competitiveness of the naked-eye 3D screen lies in the integration of technology, location, and content. It is not only a super entry point for brand exposure but also a digital totem of the city's spirit. Through continuous technological innovation and content upgrades, this screen is redefining the value of outdoor media.
This media is located in Wuhan's most renowned commercial center, the Hankou Jianghan Road business district, at Metro Exit C. Jianghan Road Pedestrian Street is the main commercial area in Wuhan, surrounded by various shopping, entertainment, and dining centers. It has a daily effective footfall of over 2 million people, with even higher traffic during holidays. The media has a large area and high brightness, providing excellent visual effects. Using top-tier LED beads, it can accurately play video and image advertisements. Advertising here not only helps establish brand image but also effectively conveys product promotion information, making it a rare outdoor LED resource in Wuhan.The Sanlian Bookstore glasses-free 3D screen, as the first immersive media platform in Central China to deeply integrate cultural landmarks with digital technology, has core advantages in four dimensions: technological advancement, location scarcity, content innovation, and policy orientation, creating a unique ecosystem for cultural communication and commercial empowerment.As a model of cultural and commercial integration in Wuhan, the Sanlian Bookstore large screen on Hankou Jianghan Road has a precise audience, mainly targeting cultural consumers aged 25-45, who have high brand awareness and acceptance. The screen complements the bookstore's cultural atmosphere, not only displaying advertisements but also conveying cultural value, offering consumers a unique cultural experience. In Wuhan's core commercial district, high-quality LED media resources are scarce, with broad visibility, making it a rare prime advertising location. After advertising placement, brand awareness can increase by 30%, foot traffic by 25%, demonstrating significant commercial value.In Wuhan's core commercial district, quality media resources are limited. The Sanlian Bookstore glasses-free 3D screen on Hankou Jianghan Road has a superior location and wide visibility, making it a rare prime advertising spot. It creates a synergy with surrounding commercial entities, jointly enhancing the overall attractiveness of the business district and generating more business opportunities for brands.