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Area:Wuhan | Type:Outdoors | Frequency:60 |
Address:In front of Zhongxin Department Store on Jianghan Road, Jianghan District | Format:led | Duration:15s |
Location:Jianghan Road Central Plaza | Min Qty:1 | |
Size:64m(W)X16m(H) = 1024㎡ | Min Period:week |
The large screen is located in the central square of Jianghan Road Pedestrian Street, adjacent to cultural and tourism landmarks such as the Jianghan Customs Museum and Baocheng Road Night Market, forming a 'business + culture' composite consumption circle. It reaches an average of 2 million consumers daily, with peaks exceeding 2.3 million during holidays, 70% of whom are young consumers aged 20-35, closely aligning with the target audience of trendy brands.The screen faces Exit C of Jianghan Road Station on Metro Line 2, creating a high-exposure scenario right as passengers exit. Data shows that within a 1,000-meter visible range, it can reach an average of 2.3 million people in traffic daily, making it especially suitable for car and technology brands to launch new products. As a popular check-in spot in Wuhan, content displayed on this large screen has repeatedly appeared on major media such as CCTV and Hubei TV. During the 2025 Spring Festival, the 'Sie Si Ruyi Snake Year Good Luck' 3D show generated over 50 million online exposures, becoming an important window for urban cultural communication.The core competitiveness of the naked-eye 3D large screen in Jianghan Road Central Square lies in the integration of technology, location, and content. It is not only a super gateway for brand exposure but also a digital totem of the city's spirit. Through continuous technological innovation and content upgrades, this large screen is redefining the value boundaries of outdoor media, becoming a benchmark case for Wuhan in empowering culture with digital technology and shaping tourism through culture.The large screen is located in the central square of Jianghan Road Pedestrian Street, adjacent to cultural and tourism landmarks such as the Jianghan Customs Museum and Baocheng Road Night Market, forming a composite business and culture consumption circle. It reaches an average of 2 million consumers daily, with holiday peaks exceeding 2.3 million visits, 70% of whom are young consumers aged 20-35, closely matching the target audience of trendy brands.
The advantage of the naked-eye 3D large screen at Jianghan Road Central Plaza essentially lies in the victory of precise matching: hardware parameters match the display requirements of high-end brands, the location and flow match the target audience of advertisers, and the operating model matches the dynamic changes of commercial scenarios. It is not only a super gateway for brand exposure but also a digital totem of urban spirit. Through continuous technological iteration and content upgrades, it is redefining the value boundaries of outdoor media. This media is located in front of the central department store on Jianghan Road, in the core area of the Hankou Jianghan Road business district, near the newly opened Metro Line 6 and the entrance of New Zhongshan Avenue. It connects Jiefang Avenue, Zhongshan Avenue, and Yanjiang Avenue, the three main roads in Hankou with the highest pedestrian flow. The surrounding area of this media gathers commercial pedestrian streets, fashion department stores, branded supermarkets, diversified dining and entertainment venues, and professional markets. The area is bustling, geographically unique, with a huge daily footfall, making it the gathering place of major consumer groups. The LED screen has a moderate height, is unobstructed, has a large viewing angle, and excellent visibility, making it one of the rare high-quality media in the region.As the most representative commercial street in Wuhan, it stretches south to Yanjiang Avenue, runs through Zhongshan Avenue and Jinghan Avenue, and reaches north to Jiefang Avenue, connecting Wuhan Customs and Wuhan Port. It aggregates high-end commercial entities such as Wangfujing Department Store, Dayang Department Store, and M Shopping Center, forming the most prosperous commercial ecosystem in Wuhan. The LED screen at Jianghan Road Central Plaza stands right in this core location, allowing brand messages to be seen by the widest audience.The rarity of the Jianghan Road Central Plaza LED screen further highlights its investment value. As landmark media in Wuhan's core business district, this LED advertising space is irreplaceable, making it the best choice for brands to enhance their image and expand their influence.