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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：West side of Renji Hospital, Yanzhi Road, Wuchang District | Format：led | Duration：15s |
| Location：Tanhualin | Min Qty：1 | |
| Size：25m（宽）×9m（高）=225㎡ | Min Period：week |
Tanhualin Historical and Cultural Street is one of the most representative cultural landmarks in Wuchang District, Wuhan. It has a 1,200-meter main street and 52 century-old buildings and is known as a street museum of both Chinese and Western architecture. After the completion of the third phase of renovations in 2024, the district innovatively introduced naked-eye 3D technology to revitalize historic buildings through modern technological means, creating a unique positioning that blends history with contemporary trends.Tanhualin's naked-eye 3D technology is not a traditional large-scale outdoor screen. Instead, it combines indoor interactive installations, outdoor light and shadow art, and AR-enhanced 3D compositions to build a historical and cultural experience system that is touchable, participatory, and shareable. This small yet refined application of technology not only aligns with the spatial limitations of historic streets but also uses technology to breathe new life into an ancient city, making it a benchmark project for the integration of culture and tourism in Wuhan.Relying on its cultural tourism attributes, 74% of its visitors have a college degree or higher, and more than 60% are white-collar professionals with strong demand for cultural consumption and quality brands. The cultural and creative products and specialty dining experiences showcased through naked-eye 3D precisely match their consumer preferences, leading to a 30% higher advertising conversion rate compared to community media. The core advantage of the media lies in the deep integration of cultural IP and technology. Through small but refined scenario-based layouts, it breaks through the one-way communication limitations of traditional outdoor media, creating an experiential, participatory, and shareable cultural tourism media ecosystem. Its advantages can be evaluated across four dimensions: cultural empowerment, scene adaptation, audience replication, and commercial closure.The essence of the media's advantage is the technological translation and scenario-based operation of cultural IP. Through small and elegant technological layouts and extensive content penetration, historical streets are transformed into media that can tell stories. Its value is not only reflected in advertising communication but also in restructuring the cultural tourism consumption experience chain, providing a technological and cultural model for the revitalization of historic streets.
The 3D outdoor naked-eye LED screen in Tanhualin is located on Yunjiaqiao Road, near the Tanhualin district, Hubei University of Chinese Medicine, No. 14 Middle School, and the Fanyuehui business district. It is the largest destination for fashion enthusiasts in Wuchang, with significant foot traffic. Tanhualin also features the Xu Shiming Art Museum, Getu Studio, Hubei Provincial Hospital of Traditional Chinese Medicine, and the Hubei Academy of Fine Arts Art Museum. The daily traffic flow of people and vehicles in the area exceeds 1.5 million.
As a century-old cultural district in Wuhan, Tanhualin possesses rich historical and cultural resources. The introduction of naked-eye 3D technology not only brings history to life through light and shadow but also enables culture to flourish through technology, providing visitors with an unprecedented immersive experience. This media format precisely targets core audiences such as cultural and tourism enthusiasts and history lovers, aligning perfectly with Tanhualin's positioning.
The essence of its investment value lies in the combination of three logics: technology empowering culture, policy guiding the market, and operations creating value. By using stereoscopic visuals to break the physical boundaries of information dissemination, building emotional connections through cultural IP, and achieving viral spread via social media, it ultimately forms a virtuous cycle of phenomenon-level communication, brand value enhancement, and growth in the cultural tourism economy.
The area around the media forms a consumption loop of light and shadow, dining, and retail, with businesses such as Shanding Barbecue and Taoguan Tavern. The naked-eye 3D screen helps create a nighttime atmosphere, raising the average transaction value by 30% compared to non-linked stores. Through social media dissemination, it attracts young consumers. Data show that 70% of visitors come specifically for the light and shadow show, extending their stay to more than three hours.
