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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 5 Xudong Street, Wuchang District | Format：led | Duration：15s |
| Location：Xu Junlin International | Min Qty：1 | |
| Size：17m(W)X12m(H) = 204㎡ | Min Period：week |
Located in the core area of the Xudong commercial district, it serves as an important passage connecting Wuchang and Hankou, with a huge daily traffic flow. The large screen installation site is unobstructed, offering a wide visible range, effectively attracting the attention of passing vehicles and pedestrians. The surrounding commercial environment is vibrant, integrating shopping, dining, entertainment, and office spaces, with dense foot traffic. The Xudong commercial district has a relatively high consumption level, and advertisers primarily target mid-to-high-end consumer brands in sectors such as home furnishings, automobiles, finance, and real estate.With its superior geographical location, advanced technical support, and mature commercial district environment, it holds high investment value. Although the initial investment is considerable, considering the growth potential of the outdoor advertising market in Wuhan, the commercial value of this area, and the high return on investment offered by LED advertising technology, this project is worth close attention from investors. The large screen installation site is unobstructed and has a wide visible range, effectively attracting the attention of passing vehicles and pedestrians.The large screen serves as a landmark media platform in the transportation hub of Central China. Relying on the strategic location at the Changjiang Second Bridgehead area and the core advantages of the Xudong commercial district, it constructs a comprehensive value platform for precise urban communication. Its core competitiveness is reflected in three dimensions: super traffic entry points, cost-effectiveness, and flexible media formats, making it an important vehicle for brand marketing and urban image promotion.With its super traffic entry points, cost-effectiveness, and flexible media formats, the large screen has become the golden choice for brand marketing in Central China. Its value lies not only in physical space exposure but also in the deep integration of transportation hubs with commercial district collaboration, reshaping the communication logic of outdoor advertising and providing a replicable model for the digital transformation of traditional commercial districts.
Within a 3-kilometer radius, there are more than 20 large commercial complexes including Xiaopinmao, New World Department Store, and OYADA Home, forming a one-stop shopping cluster. Customer profiling shows that middle-to-high income groups account for 50%, indicating strong spending power. For example, after a certain automobile brand placed new car ads on the large screen, the in-store test drive rate increased by 28% compared to traditional channels.
Junlin International is located across from Zhongshang Pingjia in Xudong. The office building of Junlin International has advertising spots that face the traffic flow direction of Wuhan Avenue and Xudong Street Interchange, making its location very prominent. It faces the approach of Yangtze River Second Bridge and is across the street from Xudong Xiaopinmao and New World. The Xudong area gathers large shopping centers including New World Triumph Plaza, Xiaopinmao, Walmart, Metro, Suning Appliance, Gome, and others. Nine home furnishing stores including Jinma Triumph Home, OYADA Home, and Easyhome have clustered here, gradually forming a large international commercial center integrating shopping, leisure, and entertainment.
The large screen is located at the exit of the Yangtze River Second Bridge, at the intersection of Wuhan Avenue and Xudong Street, with an average daily vehicular flow exceeding 1.3 million and foot traffic of 1.1 million. Metro Line 8 Xudong Station Exit G leads directly to the basement of the mall, forming a transfer hub with Lines 2 and 4, covering the core areas of the three towns of Wuhan within 30 minutes, precisely intercepting decision-makers from middle-to-high income households.
The value of the large screen lies in reshaping the communication logic of outdoor advertising from mere traffic exposure to scenario empowerment, evolving from a physical screen into a city image window and brand conversion engine. Its advantages are not only reflected in the hardware parameters and location traffic but also in the deep integration of transport hubs, commercial circle collaboration, and policy empowerment, providing a replicable example for the digital transformation of traditional commercial districts.
