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Area:Wuhan | Type:Outdoors | Frequency:60 |
Address:No. 30 Xudong Street, Wuchang District | Format:led | Duration:15s |
Location:Xu Dong Eurasia Plaza | Min Qty:1 | |
Size:25.5m(W)x14m(H)=357㎡ | Min Period:week |
The Xudong Ouyaada LED screen is located at No. 30 Xudong Avenue, Wuchang District, Wuhan City, Hubei Province, on the exterior façade of the Ouyaada Home Furnishing Plaza. It is situated in the core area of the Xudong business district, specifically under the Yangtze River Second Bridge, in the Wuhan Avenue bridge area. It is an important advertising medium in the Xudong commercial area, connecting Wuchang and Hankou, with heavy daily traffic of both vehicles and pedestrians.The LED screen is a landmark media platform for home furnishing themes in Central China. Leveraging the prime location in the Xudong business district and the vertical ecosystem of Ouyaada Home Furnishing, it builds a precise communication platform for traffic entry and situational conversion. Its core value lies in three dimensions: regional reach, deep integration with the home furnishing industry, and preferential policy resources, making it an important carrier for brand marketing and urban cultural communication.The screen is located under the Yangtze River Second Bridge, at the intersection of Wuhan Avenue and Xudong Avenue. The daily ground traffic exceeds 1.3 million vehicles and 1.1 million pedestrians. Exit G of Xudong Station on Metro Line 8 leads directly to the B1 level of the mall, forming a transfer hub with Lines 2 and 4, covering the core areas of the three towns of Wuhan within 30 minutes. This strategic bridgehead location makes it a traffic choke point connecting Hankou, Wuchang, and Qingshan, precisely intercepting high and middle-income consumer groups. Among them, more than 40% are household decision-makers, closely aligning with the target audience of the home furnishing industry.Due to its unique location, industry verticality, and policy support, the LED screen has become a super engine for home furnishing marketing in Central China. Its value lies not only in physical space exposure but also in the deep integration of media and commerce, reshaping the communication logic of the home furnishing industry and providing a replicable model for the digital transformation of traditional commercial districts.
Leveraging its prime location, deep industry integration, policy resource advantages, and high cost-effectiveness, it has become a benchmark media for home furnishing marketing and urban image promotion in Central China. Within a 3-kilometer radius, it gathers 800,000 permanent residents, covering more than 40 high-end communities such as Fudi Donghu International and Shui'an Xingcheng, as well as clusters of 5A office buildings including Great Wall Hub and Han Street Headquarters International. Customer profiles show that over 40% are household decision-makers with strong consumption intentions in categories such as home furnishing, automobiles, and luxury goods, perfectly matching the high-end brand positioning of large screens.As a core node in the commercial planning of the Xudong business district, which follows the 'Four Vertical and Three Horizontal' layout, the area around the large screen is witnessing the dense entry of billion-yuan commercial complexes like China Resources MixC and Longfor Paradise Walk, forming a super business district cluster effect. Its empowering effect on surrounding businesses is significant, increasing foot traffic in Zhongshang World by 28% while raising nearby shop rents by 15%-25%.The core value of the large screen lies in its restructuring of the home furnishing industry's communication logic, shifting from pure traffic exposure to scenario empowerment, evolving from a physical screen into an entry point for the home furnishing ecosystem. Its advantages are not only in hardware specifications and location traffic but also in the deep integration of industry verticality, policy resources, and cost-effectiveness, creating a sustainable value growth model and becoming a super engine for home furnishing marketing and urban image promotion in Central China.Xudong Ouyada is located on the side of Xudong Xiaopinmao, with advertising space directly facing the traffic on Wuhan Avenue and Xudong Street overpass, making it highly prominent. It is a must-pass location on Hankou's second ring line via the Second Yangtze River Bridge, opposite Xudong Zhongshang Pingjia and New World across the street.