- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 50 Xudong Street, Wuchang District | Format：led | Duration：15s |
| Location：Easyhome | Min Qty：1 | |
| Size：23.9m(W)X8.94m(H) = 214㎡ | Min Period：week |
The LED screen is located on the exterior of Easyhome at No. 50 Xudong Avenue, Wuchang District, Wuhan. It is an important advertising medium in the Xudong business district of Wuchang. This project relies on Easyhome, a large home and building materials mall, and, with its superior geographical location and advanced display technology, has become a key commercial advertising platform in Wuchang District. The LED screen is only about 200 meters from Exit H of Yuejiazui Station on Metro Line 8, making it easily accessible on foot with extremely convenient transportation.The mall is situated in the core area of the Xudong business district, surrounded by a vibrant commercial atmosphere, and is close to large commercial complexes such as Xiaopinmao and New World Department Store. It has a high foot traffic and significant commercial value. Relying on Easyhome and the surrounding commercial centers, the daily footfall can reach tens of thousands, mainly targeting mid-to-high-end home and building materials consumers, ensuring precise advertising placement.As a visual hub of the Xudong Avenue business district and an innovative platform for home consumption scenarios, it leverages a three-dimensional value system of location influence × scene adaptability × industry synergy to build a complete chain from brand exposure to consumer conversion. Its differentiated advantage is reflected not only in hardware parameters and audience reach but also in its deep integration with the home industry, forming a unique business model of media communication - consumer experience - ecosystem co-creation.The advertising location on Wuhan Avenue connects the core commercial areas within Wuhan's inner ring. High-end office buildings cluster along Zhongbei Road. This is a prime crossroad integrating office, leisure, and entertainment, attracting headquarters of numerous companies in finance, insurance, cultural creativity, and trade and tourism industries. The location value rivals Lujiazui in Shanghai, with a daily foot and vehicle traffic exceeding 800,000.
The large screen is located in Wuchang District, beside the Yuejiazui Interchange on Xudong Avenue, occupying a prime position directly above Exit G of Yuejiazui Station on Metro Line 4. It seamlessly connects with Door D of Easyhome, creating a strong visual impact where the screen is immediately visible upon exiting the station. This area is the core node of Wuchang’s two-axis, three-belt commercial planning, adjacent to Zhongbei Road Financial Street and Xudong Commercial Circle. It has a daily coverage of 300,000 metro passengers, 50,000 vehicles on the ground, and 120,000 pedestrians. The audience structure is diverse, including family decision-makers, young professionals, and tourists, making it particularly suitable for precise communication in categories such as home furnishings, home appliances, and automobiles. The value of the large screen essentially lies in the multiplicative effect of location advantage × technological innovation × industrial synergy. Through scenario-based design of its hardware parameters, deep penetration into home consumption, and continuous upgrading of interactive experiences, it constructs a threefold role as an urban commercial landmark - an entry point for home consumption - and an industry ecosystem platform. This model not only provides brands with an efficient communication platform but also serves as a vivid annotation for Wuhan’s design capital construction and consumer upgrade strategy. With a daily coverage of 300,000 metro passengers, combined with 50,000 vehicles and 120,000 pedestrians at the intersection of Xudong Avenue and Zhongbei Road, it forms a three-dimensional underground and above-ground communication network. As the core node of Wuchang’s two-axis, three-belt commercial planning, Yuejiazui encompasses 12 high-end communities within a 3-kilometer radius, with high-net-worth family decision-makers accounting for 40%. This demographic has significantly higher decision-making authority and willingness to spend on home furnishings, home appliances, and high-end automobiles compared to the general population.
