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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：The intersection of Zhongbei Road and Gongzheng Road | Format：Naked eye 3D | Duration：15s |
| Location：Han Street SKP Commercial Street | Min Qty：1 | |
| Size：20m(W)X19.2m(H) = 384㎡ | Min Period：week |
The Wuhan Han Street pedestrian street naked-eye 3D screen is the largest outdoor naked-eye 3D display project in Central China. It is located at the prime crossroads of the Chu River Han Street commercial district, only 150 meters from Chu River Han Street Station on Metro Line 4. This project has become a new landmark of Wuhan and an important carrier for commercial advertising, situated at the golden intersection in the core commercial area of Chu River Han Street, surrounded by dense commercial facilities, including large commercial complexes such as SKP and CapitaMall 1818. The naked-eye 3D media collection integrates advanced technology, superior geographical location, significant commercial value, and unique functionality, making it one of the most influential outdoor advertising media in Central China. It provides a rare high-quality platform for brand marketing, adjacent to Metro Line 4 Chu River Han Street Station, with an average daily visitor flow of about one million people. It has become a new urban landmark of Wuhan and an important carrier for commercial advertising. The Wuhan Han Street pedestrian street naked-eye 3D media collection combines advanced technology, superior location, commercial significance, and unique functionality, making it one of the most influential outdoor advertising media in Central China and offering an excellent platform for brand marketing. The naked-eye 3D visual experience on Wuchang Han Street pedestrian street mainly relies on two flagship naked-eye 3D screens located in the core area of the Chu River Han Street commercial district. Although these two screens are not directly on the main pedestrian street, their large scale and cutting-edge technology have made them iconic technological landmarks of Han Street and even Wuhan. One screen is located at the intersection of Chu River Han Street and Zhongbei Road, next to the world-class luxury shopping mall SKP, along the golden central axis of Wuhan's central cultural district. With an ultra-large area of 1,448 square meters and a right-angle corner design, it is one of the top hardware-configured naked-eye 3D screens in Central China.
The naked-eye 3D large screen, with its cutting-edge technology and innovative content, has not only reshaped the visual skyline of Han Street but also become a model for the integration of technology and commerce development in Wuhan. Whether it is technology enthusiasts pursuing an ultimate audiovisual experience or trendy young people keen on check-ins, they can find unique city memories in the naked-eye 3D visuals of Han Street's commercial area. This has turned Han Street into a source of urban cultural events. The model of technology empowering culture and tourism makes the naked-eye 3D large screen not just an advertising medium but a significant technological symbol of Han Street, a national-level tourist and leisure district.
The screen is located in the core area of the Han Street and SKP dual commercial complex in Wuchang District, Wuhan. This area is set to create a new high-end consumption ecosystem integrating shopping, culture, art, and technology. It will bring together top global luxury brands such as CHANEL, HERMES, GUCCI, LV, DIOR, PRADA, as well as Cartier, Tiffany & Co., Bvlgari, Van Cleef & Arpels, attracting a vast number of mid-to-high-end consumers. It is the optimal choice for brand promotion and product marketing.
The screen is located on the clock tower wall of Zhaojun Square in Han Street, forming a synergistic effect with the SKP mall as the 'screen king' of the area. Its geographical position covers both Han Street and SKP's consumption scenarios, reaching an average of 1 million high-end visitors daily. It has become a preferred venue for luxury brands to launch new products and boost brand presence. By directing traffic through the screen to surrounding consumption, it deeply integrates into Han Street's commercial ecosystem. For example, tourists attracted by the naked-eye 3D screen in the SKP business district often walk to the main street of Han Street to enjoy dining, cultural, and creative experiences.
The advantages are not only in visual impact but also in precise commercial conversion, effective long-term operation cost control, and continuous policy support, creating a complete ecosystem from brand exposure to a consumption loop.
