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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 766 Luoyu Road, Hongshan District, World City Square | Format：led | Duration：15s |
| Location：Optics Valley World City Wall | Min Qty：1 | |
| Size：15.5m(W)X10.3m(H) = 159.7㎡ | Min Period：week |
Located in the East Lake High-Tech Development Zone of Wuhan, it is a core component of a large comprehensive landmark building complex that integrates technology research and development, business offices, and shopping and leisure, providing audiences with an immersive visual experience. The large screen is not only a carrier for commercial advertisements but has also become an iconic landscape in the Optical Valley area, attracting a large number of tourists and young crowds for visits. As the flagship project of Optical Valley, the large screen advertising can reach high-consumption professionals in technology and finance, enhancing the brand's international influence. By reflecting, refracting, and diffusing light, it creates a rich variety of light and shadow changes while providing pedestrians with a comfortable lighting experience. With its innovative design and advantageous location, the LED large screen has become an important node in Wuhan's nighttime economy.Situated at the center of the Optical Valley pedestrian street, close to Huoxiong Road station on Metro Line 2, it has a daily flow of over 200,000 people, covering a high-consumption demographic with around 10,000 businesses and office buildings in the vicinity. The Optical Valley area gathers 42 universities, forming a core audience of one million college students and technology professionals. The media content is themed around trends and technology, aligning with the consumption preferences of Generation Z. As a key cultural and tourism project in the East Lake High-Tech Zone, it enjoys municipal light show collaboration resources and gets priority exposure during major festivals.Optical Valley World City Square is the flagship project of the Optical Valley area, specifically designed for 2 million young people, integrating living, entertainment, leisure, shopping, and dining. With youth, fashion, and trends as its development vision, it aims to build a top national youth-themed shopping center, becoming the brightest diamond in Optical Valley.
Currently, the East Lake High-tech Zone's largest citizen square, the circular plaza surrounding the ring road, connects various urban main roads and serves as an important transportation hub. The future extensions of Line 2 to the south, Line 9, and Line 11 will converge at Guanggu Plaza. Moreover, the pedestrian and vehicle traffic around the advertising spaces will increase several times, and the advertising audience effect will also significantly increase, with daily foot and vehicle traffic exceeding 1 million.The LED media cluster, as a benchmark case of the fusion of commerce and technology in Central China, leverages three core advantages: diverse forms, technological empowerment, and scenario innovation. It has created an immersive digital ecosystem that covers indoor and outdoor spaces in multiple dimensions, located at Exit J of the Guanggu Plaza Station on Metro Line 2, which has a daily coverage of over 200,000 commuting passengers, deeply binding advertisements with pedestrian routes.The plaza is situated in the core business district of Guanggu Plaza, adjacent to Metro Lines 2 and 11, surrounded by 83 universities, with a daily passenger flow of 400,000 and an annual reach of 150 million people. The main consumer demographic is the young population aged 18-35, whose per capita spending power ranks among the top in Wuhan.The media cluster's core competitiveness lies in transparent displays, intelligent interactivity, and scenario innovation, creating an immersive experience space that is technologically perceptible, culturally tangible, and commercially translatable. It is not only a high-traffic area for brands to capture young consumers but also a digital showcase of technological innovation and urban vitality in Wuhan's Guanggu area. With continuous upgrades in technology iterations and content ecology, this cluster will further consolidate its benchmark status in commercial media in Central China, providing long-term stable value returns for investors and brands.
