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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 238 Yijing Road, Haizhu District | Format：led | Duration：15s |
| Location：Main entrance of Haizhu Wanda Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：18.24m宽×16.64m高=303.5㎡ | Min Period：week |
djacent to the intersection of the Metro Line 3 and Line 8, the Ke Village Station is the core commercial landmark of the Guangzhou Tower business district. The total construction area of the plaza is approximately 400,000 square meters, encompassing shopping centers, office buildings, and residential areas, with an average daily foot traffic exceeding 50,000 people, which can peak at 100,000 during holidays. The plaza integrates retail, dining, and entertainment, hosting brands such as UNIQLO, Walmart, and China Film's Dejin Cinema. The cinema on the fifth floor and the ground activity area further attract a young crowd. The tourism radiation effect surrounding the Guangzhou Tower is significant, with a vibrant nighttime economy, while the LED screens become visual focal points of the business area.The LED screen at the main entrance of the Haizhu Wanda, due to its location traffic, technological advantages, and policy benefits, has become a high-value advertising medium. Leveraging high-traffic locations, cutting-edge technology, and policy support, it forms a triad of advantages in traffic, technology, and commerce, making it suitable for brand exposure and innovative marketing scenarios.The LED screen serves as a super-large outdoor media hub in Haizhu District's core business area, leveraging its prime location, giant screen specifications, targeted audience, and diverse scenarios, becoming a benchmark for brand communication and urban cultural display. It is just 300 meters from the Yijing Road station on Metro Line 11, connecting key areas such as Tianhe and Panyu with an average daily metro foot traffic exceeding 80,000. Positioned directly across from the intersection of Huaqiang Road and Yijing Road, it covers the pedestrian overpass, bus stops, and the surrounding 500-meter commercial traffic line, with an average pedestrian stopping duration of over 20 seconds.The LED screen builds a high-exposure, strong-interaction, and precise-conversion communication ecosystem, positioned as a city-level traffic entry and a center for young consumer decision-making. Its core value lies not only in the visual presentation of physical space but also in transforming advertising content into consumer drive and urban cultural symbols through the synergy of business district dynamics and the integration of government and enterprise resources. For brands, choosing this screen is not only a tactical decision to seize high-traffic opportunities but also a strategic layout to deeply cultivate the young consumer market and enhance brand influence in the city.A
Wanda Plaza in Haizhu District is located in the central area of the administrative and commercial center planned for the southern section of the new central axis, at the intersection of Guangzhou Avenue South and Yijing Road. It will form an economic golden triangle project with Zhujiang New Town and Pazhou Convention and Exhibition Center. Wanda Plaza is a comprehensive project where shopping, strolling, watching movies, playing video games, dining, retail, culture, sports, and entertainment can all be completed in one stop. It is situated in a prime commercial area with huge pedestrian and vehicle traffic, providing exceptional visual communication effects, which is the greatest value of this medium.The LED screen is positioned at the urban-level traffic entrance and the young consumer decision-making center, leveraging the advantages of the super-large screen, metro hub traffic, smart technology empowerment, and multi-scenario operations to create a communication ecosystem with high exposure, strong interaction, and precise conversion. Its core value lies not only in the visual presentation of physical space but also in transforming advertising content into consumption drivers and urban cultural symbols through the interaction of business district formats and integration of government and corporate resources. For investors, choosing this display is not only a tactical choice to seize high traffic areas but also a strategic layout for deeply cultivating the young consumer market and achieving long-term asset appreciation.Located at the golden hub where Metro Lines 2 and 12 intersect, it sees an average daily foot traffic of over 120,000. The LED screen has become a visual focus of urban commerce, not just an advertising medium, but also a dialogue platform between brands and consumers. Each screen illumination tells a brand story, allowing the commercial space to truly integrate into urban life, with a content reach rate 45% higher than that of ordinary outdoor advertisements, and the conversion rate continuously improving. This high conversion rate makes the screen the preferred platform for brand marketing.
