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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 356, New Port Middle Road, Haizhu District | Format：led | Duration：15s |
| Location：Liying Square Central District Wall | Min Qty：1 | |
| Size：15.2m宽×6.8m高=103.36㎡ | Min Period：week |
The content design of the LED large screen focuses on aligning with the overall positioning of Liying Plaza. As District C is a fashion hub, the content displayed on the LED screen mainly features trendy clothing, beauty and skincare products, and popular dining spots, which closely matches the types of businesses in the mall, providing precise consumer guidance for customers. It is closely linked to the flow of passengers from the Kecun Station on the subway, with an average daily footfall exceeding 100,000, leading to high exposure rates for brands. This high-traffic, interactive display platform makes the large screen the first choice for brand marketing.The LED screen in the central area of Liying Plaza is located at 356 Xinguang Middle Road, Haizhu District, Guangzhou, close to Kecun Station where Metro Lines 3 and 8 intersect, and is an important part of the Guangzhou Tower business district. The plaza is divided into three areas: A, B, and C, with the LED screen located in the core area of the central district, covering the main building and extending street shops, averaging over 10,000 daily footfalls, and peak times during holidays can reach 20,000.The plaza integrates dining, shopping, and entertainment, with brands including Uniqlo, Walmart, and China Film Dejin Cinema. The cinema on the fifth floor and the activity area on the ground level further attract a young clientele. The tourism radiating effects of the nearby Guangzhou Tower are significant, and the night economy is active. Coupled with the application of AI light and shadow technology for the Guangzhou International Light Festival, the screen may support HDR format, dynamic scene linkage, or adapt to day and night environmental changes through intelligent dimming.Thanks to its location, foot traffic, and mature commercial ecosystem, the central LED screen of Liying Plaza has a stable gathering of high-end residential areas such as the Binjiang East luxury apartment district and the Guangzhou Avenue residential area, with a monthly family income of 20,000 making up about 45% of the customer base. Adjacent to the Guangzhou Tower and the Zhujiang Night Tour Pier, it attracts a large number of tourists during weekends and holidays, with a 30% increase in the conversion rate for tourism-related advertisements compared to weekdays, showcasing a strong advertisement monetization capability and room for technological upgrades benefiting from favorable policies.
This media is located at the central area of Liying Plaza in the core business district of Haizhu District, Guangzhou, directly above the Kecun Station, where lines 3 and 8 of the subway intersect, with exits C and D leading directly to the mall. With a total construction area of 61,000 square meters, it is divided into four sections: A, B, C, and D, and features a rich variety of retail, leisure, entertainment, and dining options. Its unique 500-meter long street-facing display allows it to enjoy the title of Guangzhou’s premier fashionable lifestyle corridor.Positioned as a hub for subway traffic and a center for young consumer decision-making, it creates a communication ecosystem with high exposure, strong interaction, and precise conversion. Its core value lies not only in the visual presentation of the physical space but also in transforming advertising content into consumption drivers through business district synergies and cultural arts empowerment. For brands, choosing this screen is not only a tactical move to capture high traffic but also a strategic layout for delving deep into the youth consumer market.The LED screen serves as an iconic media node in the core business district of Haizhu, becoming an efficient carrier for brand communication due to its prime location, targeted audience, and flexible operations. It is situated at the main entrance of Liying Plaza, adjacent to Exit D of Kecun Station on subway lines 3 and 8, handling more than 100,000 subway commuters daily, which contributes to dual traffic for business district consumption. As one of the three major subway transfer stations in Guangzhou, Kecun Station connects key areas such as Panyu, Tianhe, and Liwan, with subway traffic accounting for over 60% of the total traffic in the business district.
