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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 368 Xingnan Avenue, Panyu District | Format：led | Duration：15s |
| Location：Panyu Wanda Plaza | Min Qty：1 | |
| Size：20.16m(宽)x11.52m(高)=232.24 m² | Min Period：week |
As a commercial landmark display facility in South China, it has become an important window for brand communication and the display of urban culture due to its superior geographical location, advanced technical specifications, and diversified commercial applications. Content is customized according to time periods and demographic profiles, such as focusing on white-collar commuting scenes during weekday afternoons and targeting family groups on weekends. During Valentine's Day in 2025, the project, connecting eight cities nationwide through large screen displays, enabled international brands to achieve comprehensive exposure offline and topical discussions online.The plaza features two core display areas: an outdoor screen at Gate 1 facing Hanxi Avenue and an indoor screen in the atrium at Gate 2. The outdoor screen faces over one million daily visitors, covering areas such as the Chimelong Tourist Resort and Hanxi Changlong Station on Metro Line 7, while the indoor screen in the mall's main atrium accurately reaches consumer groups, forming a communication closed loop that drives external traffic and promotes internal conversion.Located in the core business district of Panyu, near major commercial complexes like Tianhe City and Sihai City, it generates a collaborative effect on cultural tourism consumption with the Chimelong Tourist Resort. During the New Year holiday in 2024, the plaza saw a daily visitor count exceeding 180,000, with the LED screens reaching over 100,000 consumers daily and peaks during holidays reaching 150,000.The LED screens at Wanda Plaza in Panyu, Guangzhou, empower technology, commerce, and culture in multiple dimensions, serving not only as an efficient carrier for brand communication but also as a dynamic business card for the city's image. Its unique media advantages allow it to maintain a leading position among commercial landmarks in South China, making it a strategic choice for brands to seize market opportunities.
The Panyu Wanda Plaza is located east of the Wanbo on Yingbin Avenue in Panyu District, Guangzhou, north of Huanxi Avenue, and south of Xingnan Avenue. The total construction area of Guangzhou Panyu Wanda Plaza is 500,000 square meters, which is planned to build a large urban complex that integrates a large commercial center, leisure and entertainment center, cultural center, commercial pedestrian street, Grade A office buildings, and SOHO. Once completed, it will become the best venue for people to choose to live, work, do business, travel, shop, enjoy culture and entertainment, socialize, and relax in the city.Not only is it an efficient carrier of brand communication, but it is also a dynamic business card for the city's image. Its unique geographical advantages, cutting-edge technological configuration, intelligent operational model, and policy support enable it to maintain a leading position among commercial landmarks in South China. For investors, this medium has high exposure, high conversion, and low risk, making it a strategic choice to seize market opportunities. Detailed information can be obtained through Wanda Commercial Management Group's official channels or Yunding Media, customizing an integrated marketing plan that includes screen exposure, in-store activities, and online communication, maximizing investment value.At Panyu Wanda Plaza, each LED screen is meticulously designed, with vibrant colors and clear images, capable of attracting customers' attention even on sunny days, making it a visual feast. Brand stories can flow naturally in the interplay of light and shadow, while the mall's promotional activities and festive themes can be quickly updated through LED screens, ensuring the timeliness and accuracy of information.Wanda Plaza targets high-end consumer groups, with the main customer base being middle-class individuals aged 25-45, who have strong purchasing power and high brand awareness. As a core advertising medium, it can accurately reach target consumer groups, effectively enhancing brand conversion rates in conjunction with Wanda Plaza's diverse offerings in dining, entertainment, and shopping.
