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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 43 Kangti Road, Shilou Town, Panyu District | Format：led | Duration：15s |
| Location：Asian Games City Square | Min Qty：1 | |
| Size：15.63m宽×7.38m高=115.35㎡ | Min Period：week |
Located in the Tiancheng area of the Asian Games City in Shilou Town, Panyu District, Guangzhou, adjacent to the Asian Games City subway station, the location is convenient for transportation and surrounded by key landmarks such as the Bile Shiguang Commercial District and the Asian Games Stadium, with an average daily foot traffic of over 50,000 and up to 100,000 on holidays. The commercial area gathers dining, retail, and other formats, providing significant advertising exposure potential.As a visual focal point of the Huanyu City commercial complex, the LED screen displays commercial content such as brand promotion, promotional activities, and new product launches. For example, during the GAC Group press conference in 2025, customized 3D animations and real-time interactive scanning drove a 35% increase in pedestrian traffic to surrounding stores. With the transition of Asian Games City from a sports venue to a comprehensive residential area, the square will begin expansion in 2025, while simultaneously upgrading the LED screen to meet the operational needs of the China Overseas Huanyu City commercial IP. The new screen is located in the core business circle of Asian Games City, adjacent to the Haibang subway station on lines 3 and 4, covering a resident population of 150,000 and a daily consumer traffic of over 20,000, showcasing significant location advantages.The media advantages of the large screen essentially represent super large traffic, accurately matching family customer groups, and the synergy of comprehensive support. The LED screen not only achieves efficient exposure through technical adaptability but also becomes the core link connecting commercial brands with household consumption by deeply integrating into the regional ecosystem. In the context of the accelerated development of the eastern new city in Panyu, its scene-based, precise, and ecological communication capabilities are core competitive strengths that are difficult for similar media to replicate.As the visual focus of the Asian Games City core business circle, it is becoming a golden platform for brands to integrate with the city. The LED screen, located in the core area of the Asian Games City China Overseas Huanyu City, attracts tens of thousands of residents and tourists daily, allowing brand information to naturally blend into urban life.
The core value lies in precisely matching the target audience structure around the Asian Games City, which is centered on families, with first-tier provincial schools and top-tier hospitals densely located in the area. Families of middle-class status aged 35-45 make up 68% of the resident population, and there is a strong demand in areas such as parental spending, home improvement materials, and healthcare. During weekends, children's performances and educational public classes are promoted in prime time, while on weekday evenings, the focus is on home promotions and health education, enhancing the alignment between advertising content and audience needs to 75%. As an important educational and cultural center in Guangzhou, it gathers several universities and has a large young consumer population. GOGO New World, as the core commercial complex of the area, not only provides a rich consumer experience for students and citizens but also offers brands a unique display platform through its innovative advertising media formats, leveraging a substantial audience base in areas with a high concentration of students. The dynamic display effect of the LED screens can quickly capture the attention of young people and effectively enhance brand recognition. Asian Games City Square is located in Shilou Town, Panyu District, Guangzhou, adjacent to the Metro Line 4 Haibang Station, with a total construction area of 60,000 square meters, consisting of 4 floors above ground and one underground parking level, featuring over 700 parking spaces. Currently, there are major stores such as Wanda IMAX Cinema, Le Super Boutique Supermarket, and a fitness center, along with numerous brands like Starbucks, KFC, Wansui, Watsons, Nike, and Adidas signed to settle here, covering the consumer groups of Asian Games City, Shilou, and Shiqi areas. Large screen media, with its high exposure rate, strong visual impact, content flexibility, precise targeting, and cost-effectiveness, provides brands with a means to connect with young consumers, undoubtedly making it a wise choice for brands to enhance their influence and expand their market share.
