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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 8 Huangsha Avenue, Liwan District | Format：led | Duration：15s |
| Location：Link Real Estate Investment Trust Shopping Mall | Min Qty：1 | |
| Size：16m宽×8m高=128㎡ | Min Period：week |
In front of the Link Reit Shopping Plaza, citizens pause in front of the LED screen to take photos and share, creating a genuine blend of brand and emotion. The high exposure rate of the LED screen transforms advertisements from mere information transmission into a part of urban life. In this fertile land of high-end consumer groups, the LED screen uniquely defines the new aesthetics of urban advertising, allowing brands to dance with the city in the night. The LED screen at Link Reit Shopping Plaza has become the visual business card of Guangzhou's high-end consumer area, witnessing the mutual growth of the city and brands.As an important commercial project of Link Reit Group in mainland China, the wall-mounted LED screen is one of the core facilities for the shopping mall's digital upgrade. Link Reit Group positions itself within a cultural lifestyle circle, enhancing the technological feel and interactivity of the commercial space through the LED screen. This LED screen is mainly used for brand advertising, event promotion, and mall navigation, integrating with the architectural facade design to become a landmark media carrier in the Zhujiang New Town business district.Located at the main entrance or facade of the mall, it covers tens of thousands of visitors daily, making it suitable for high-end brands. The core advantages of this LED screen lie in its high-traffic scenario, technical adaptability, and Link Reit Group's operational resources, especially for brands seeking a sense of technology and precise exposure. The LED screen integrates with the mall's main entrance/facade, naturally attracting customers' attention, with an advertising reach significantly higher than traditional static billboards.Situated in the heart of the Zhujiang New Town business district, it covers tens of thousands of visitors daily and targets high-spending consumers, making it ideal for the advertising of luxury goods, beauty products, and high-end car brands.
Located in the Liwan District, the large-scale comprehensive shopping mall at the Huangsha Station of Guangzhou Metro Line 1 and Line 6 is adjacent to Shangxiajiu Pedestrian Street, Shamian Island, and Huangsha Wharf Station. Surrounding it are Huangsha Seafood Wholesale Market, Yiyuan Stationery Wholesale Market, Qingping Herbal Medicine Wholesale Market, Nanda Electronics City, etc., making it a consumption center in this area which is a gathering point for high-end consumer groups and has a strong target audience.The LED screen on the wall of Guangzhou Lingzhi Shopping Plaza, located at No. 8 Huangsha Avenue in the Liwan District, is a landmark outdoor media in the core area of the Xiguan business district. This screen leverages the commercial influence of Lingzhi Plaza and the cultural heritage of Xiguan, becoming a strategic window for brand communication and city image display.The screen is located on the outer wall of the south square of Lingzhi Plaza, directly facing professional business circles such as Huaylin Jade City and Shisanhang Clothing Market, forming the cultural golden triangle of Xiguan along with Shamian and Yongqingfang. The entrance to the King Kang Road tunnel is the essential route for driving into the Xiguan business circle, covering an average of 450,000 pedestrians and 300,000 vehicles daily, reaching over 160 million people annually, with tourists accounting for over 60%.Lingzhi Plaza connects Shamian Island and Shangxiajiu Pedestrian Street, surrounded by century-old brands such as Tao Tao Ju and Lian Xiang Lou. The LED screens, alongside non-heritage performances like Cantonese opera and lion dances, as well as large events such as the Spring Flower Market and Beer Music Festival, are key carriers of the Guangfu culture output. Adjacent to Huangsha Bus Terminal, it forms a composite transportation system of metro, bus, and self-driving. The kilometer-level visibility of the LED screen at the tunnel entrance makes it the first scenic view for drivers entering the Xiguan business circle.
