- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：Exterior of Wangfujing Department Store in Shapingba District | Format：led | Duration：15s |
| Location：Wangfujing Department Store | Min Qty：1 | |
| Size：11.76m×33.12m=389.49㎡ | Min Period：week |
As an important hub for the flow of people, logistics, and information in Southwest China, it has seven passenger and cargo stations and five high-grade roads. The Chengyu, Yuchang, Yusui, Shangjie, and Ring City Expressways intersect in all directions. The Shapingba business circle covers consumers in the central and western parts of the main city and surrounding areas, centered around the Three Gorges Square, which integrates shopping, entertainment, and leisure, and has established a commercial cultural center with significant cultural and artistic characteristics in the Three Gorges Square pedestrian street. As the business and trade center of the Shapingba District, it has a huge daily foot traffic, providing an excellent display platform for outdoor LED screens.The media value of outdoor LED screens is significant, making them an ideal choice for brands to enhance their influence and market share. The commercial value of outdoor LED screens is not only reflected in their high exposure rate but also in their deep integration with urban culture. Through this outdoor LED screen, brands can establish a deep connection with their target audience, achieving a comprehensive enhancement of brand value, attracting many citizens to pause. It is not just an advertising display platform but also a perfect combination of urban culture and commercial value. In the charming city of Chongqing, the Shapingba Wangfujing outdoor LED screen is playing an increasingly important role.Located in the core business circle of Shapingba in Chongqing, the screen is at the heart of the Chongqing business area, gathering foot traffic and popularity. Shapingba District is a major route for people, logistics, and information in Southwest China, with nearby rail container networks and seven passenger and cargo stations, as well as five high-grade roads including national and provincial highways. The Chengyu, Yuchang, Yusui, Shangjie, and Ring City Expressways crisscross the area.The Shapingba business circle covers consumers in the central and western parts of the main city and surrounding areas, centered around the Three Gorges Square. Utilizing the advantages of the science and education cultural zone, it integrates shopping, entertainment, and leisure, establishing a business cultural center with distinctive cultural and artistic characteristics. Since the Three Gorges Square pedestrian street serves as the business and trade center of Shapingba District, the foot traffic is very large, thus the commercial value of this advertising space is relatively higher compared to other areas, leading to higher viewership and commercial advertising promotional value.
With five core advantages of prime location, high-spec hardware, precise target audience, policy support, and high cost-effectiveness, it has become a strategic high ground for brands to seize the household consumption market in Southwest China. This platform not only provides brand exposure, promotional conversion, and cultural empowerment functions but is also particularly suitable for long-term layout in categories such as maternal and infant products, home goods, education, and automobiles. As the Shapingba commercial circle progresses towards cultural and intelligent upgrades, the media premium space of this screen will continue to expand, making it a rare high conversion and high engagement dual-effect media platform.The screen is located on the exterior of Wangfujing Department Store in Shapingba District, situated in the core commercial area of Three Gorges Square, one of the three major urban commercial circles in Chongqing, with an average daily foot traffic exceeding 200,000, peaking at 300,000 on weekends and holidays. The area integrates shopping, dining, entertainment, and culture, covering the consumption population in the central and western parts of the main city and its surroundings, serving as an important hub for the flow of people, goods, and information in the Southwest region. The screen is adjacent to the Shapingba Station of Metro Line 1 and multiple bus lines, forming a multi-dimensional transportation network that connects metro and ground traffic, with an average daily vehicle flow of 300,000.As the strategic high ground for brands to seize the household consumption market in Southwest China, it provides brand exposure, promotional conversion, and cultural empowerment functions, especially suitable for long-term layout in categories like maternal and infant products, home goods, education, and automobiles. In the process of cultural and intelligent upgrading in the Shapingba commercial circle, the media premium space of this screen will continue to expand, making it a rare high conversion and high engagement dual-effect media platform.The investment value of the outdoor LED screen at Wangfujing in Shapingba lies not only in its high exposure rate but also in its deep integration with urban culture. The outdoor LED screen is transforming from a mere advertising carrier to a platform for urban cultural expression, bringing long-term stable returns to investors. In the charming city of Chongqing, the outdoor LED screen at Wangfujing in Shapingba is playing an increasingly important role, becoming a new business and cultural landmark for the city.
