- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：The outer wall of Guanyin Bridge Outlets | Format：led | Duration：15s |
| Location：Guanyinqiao Outlets | Min Qty：1 | Operating Time：0-24o'clock |
| Size：13.4m（宽）×19.2m（高）=257.28㎡ | Min Period：week |
As a sub-center of Chongqing, with an average daily foot traffic exceeding one million, it is one of the most vibrant commercial hubs in Chongqing. Not only does it connect important commercial nodes such as Jialing Park, Central Plaza, Sunshine City, and Maoye Department Store, but it is also a must-pass location for both Chongqing citizens and tourists. Recently, the appearance of Cheng Yi, a popular figure among fans, at the giant LED screen in Guanyinqiao showcased how the LED screen has become a golden platform for deep interaction between brands and consumers.The LED screen at Guanyinqiao adopts industry-leading display technology, ensuring clarity and vibrancy even in strong light, with bright colors and rich details. Its extra-large size and high-definition display effects bring advertising content to life, providing an excellent stage for storytelling. Recently, the creative content displayed on the screen during Qixi Festival, which charmed many with its proposal theme, successfully sparked a social media buzz, proving its powerful content capacity and communicative strength.This demonstrates an innovative practice of integrating Chongqing's urban commerce and culture. It is not just an advertising display platform, but also a window for expressing urban culture, providing brands with an efficient, precise, and warm marketing ground. With the improvement of city infrastructure such as the skywalk in the Guanyinqiao commercial area, the media value of this LED screen will further increase, making it a new business and cultural landmark for Chongqing.The Chongqing Guanyinqiao Outlets 3788 Asia’s Light Ultra HD LED giant screen, as the largest ultra-high-definition corner screen in Asia, possesses significant media advantages in outdoor advertising due to its unique technology configuration and geographical location, attracting an average foot traffic of over 870,000 people per day, with the highest single-day foot traffic exceeding 930,000.
The screen is located in the core area of the Guanyinqiao business district, adjacent to the Guanyinqiao Station of Metro Line 9 and the main entrance of the outlet. It covers an average of 600,000 people daily in the business district. Its geographical location connects shopping, dining, and entertainment pathways for families, especially on weekends and holidays, where more than 70% of family spending occurs around the outlets, creating an efficient conversion loop from in-screen engagement to out-screen consumption.Surrounded by major roads such as Jianxin North Road and Yanghe East Road, it has an average daily traffic of 370,000 vehicles. Advertising messages can reach the Yuzhong, Yubei, and Jiangbei districts through vehicle flow, creating cross-regional communication potential. For instance, after a certain car brand launched ads for new energy vehicles here, test drive appointment rates in the Jiangbei area increased by 35%.With five core advantages of prime location, precise target audience, efficient hardware, scenario linkage, and policy dividends, it has become a strategic high ground for brands to capture the mid to high-end family consumption market in Southwest China. It serves dual functions of promoting sales and enhancing brand tone and cultural value output, making it particularly suitable for long-term layouts in categories such as maternity and baby products, home goods, education, and automobiles.Boasting six core advantages of prime location, precise target audience, efficient hardware, scenario linkage, policy dividends, and financial stability, it has established itself as a strategic hub for brands to capture the mid to high-end family consumption market in Southwest China. It effectively integrates promotional traffic, enhances brand tone, and outputs cultural value, making it especially suitable for long-term layouts in categories such as maternity and baby products, home goods, education, and automobiles. This screen is not only a high cost-performance advertising platform but also a quality asset that shares in the upgrading dividends of the Guanyinqiao business district.
