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| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：Jiefangbei Jiaqiangkou Hejing Jurong exterior wall | Format：led | Duration：15s |
| Location：Liberation Monument Eighteen Steps | Min Qty：1 | |
| Size：25.54mX30.34m=774.9㎡ | Min Period：week |
As the commercial heart of Chongqing, Jiefangbei sees a daily foot traffic of over one million, and during holidays, this number can reach several million. Shibati carries the cultural memory of Bayu and has become a popular destination for cultural tourism after renovations, attracting many visitors to explore the ancient charm of the mountain city. The integration of these two elements provides a high exposure opportunity for the outdoor LED screens, allowing advertisements to reach diverse consumer groups accurately.The emergence of the outdoor LED screens at Jiefangbei and Shibati marks a shift in urban advertising media from mere commercial displays to cultural expressions, making each advertisement a part of the city's narrative. As the commercial heart of Chongqing, Jiefangbei sees daily foot traffic exceeding one million, while during holidays, this can reach several million. Shibati bears the cultural memory of Bayu and has become a trendy spot for cultural tourism after redevelopment, enticing many visitors to discover the historical essence of the mountain city.The LED screens at Shibati are located in the core area of the Jiefangbei business district in Yuzhong District, set in the traditional scenic area of Shibati, linking the upper and lower halves of Chongqing's mother city. After urban renewal, this area has become a demonstrative space integrating the four functions of commerce, scenery, travel, and culture. The LED screens seamlessly blend modern technology with traditional Bayu culture, adding unique charm to the city. They serve not only as windows for advertising displays but also as platforms for cultural expression.As an important landmark in Chongqing’s urban renewal, it possesses significant investment value in the field of outdoor advertising due to its unique technical configuration and geographical location. The LED screens, with their irreplaceable location, top-tier technological setup, and profound cultural heritage, have become a crucial window for the city's image display and brand communication, providing advertisers with valuable media placement options.
Hejing Juyuan Plaza is located in the central area of Jiefangbei Jiao Changkou, with the light rail terminal passing through its second basement level. Due to its grandeur and crystal-like curtain wall along with its majestic appearance, Hejing Juyuan Plaza has also become the iconic building of the Jiao Changkou area. The advertisement screens are located on the exterior walls of the building in a high-traffic area, where the daily pedestrian flow exceeds 300,000 visits to Jiefangbei. This single-building project features unobstructed screen views, attracting a wide audience and is adjacent to the traditional commercial area of Shibanti.
The display is installed on the outer wall of Hejing Juyuan Plaza in Yuzhong District, positioned at the gateway to the Jiefangbei CBD, and is next to popular spots like Jiefangbei Pedestrian Street, Hongyadong, and the Yangtze River Cableway. Daily pedestrian and vehicular traffic exceeds 1.4 million, with holiday peaks breaking 2.6 million daily. As a cultural core area of Chongqing, Shibanti carries the historical features of Bayu and modern commercial vitality. The screen cleverly integrates historical memories with future technology, becoming a must-visit entry point for tourists in the metaverse.
With top-tier location, naked-eye 3D technology, and cultural tourism integration as three core advantages, it has become a strategic high ground for brands to seize the Southwest market. It provides brand exposure, immersive experiences, and city image communication functions, especially suitable for long-term planning in industries such as technology, cultural tourism, fast-moving consumer goods, and luxury goods. It is a rare traffic entry point and an effective media platform for value delivery.
Located close to Metro Line 1/6 Jiao Changkou station, the second basement directly connects to the light rail terminal, known as the first stop of the light rail. The surrounding bus routes are dense, and BRT rapid buses cover the entire city, enabling precise reach to diverse demographics including commuters, tourists, and businesspeople. With five core advantages: top location, naked-eye 3D technology, cultural tourism IP empowerment, policy benefits, and data-driven strategies, it has become a golden medium for brands to build a high-end image, reach young demographics, and link city resources.
