- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 1088, Dong Road, Haizhu District, Zhongzhou Center, Six Elements Experience World | Format：large screen | Duration：0 |
| Location：The Six Elements of Zhongzhou Experience the World | Min Qty：1 | |
| Size：18.7m（宽）x23.2m（高）=433.84㎡ | Min Period：year |
The six-element experiential world on New Port East Road in Guangzhou features outdoor grand displays that seamlessly integrate with the texture of the streets, serving as the pulse of urban life. These displays are not loud but quietly express the warmth of life as day transitions to night. The design of the outdoor displays draws inspiration from Lingnan cultural roots, transforming traditional elements into a language of light and shadow, turning commercial spaces into cultural habitats. Walking through this space, every hue of the outdoor displays reflects the rhythm of the city’s soul. They are not cold advertisements but poetic annotations of the symbiotic relationship between life and business.The mall features a multi-layered directional system, including brand index boards and interactive electronic screens, with some areas supporting customized naked-eye 3D effects. The distribution of advertising spaces closely aligns with family-friendly areas, such as children's play zones and educational sections. The mall sees an average daily footfall of tens of thousands, with holiday traffic exceeding 50,000 in a single day, primarily consisting of white-collar workers and families aged 25-45 with strong purchasing power. Adjacent to the Pazhou Exhibition Center, the business atmosphere is dense, allowing advertisements to create a cross-media matrix effect that reaches both exhibitors and high-consumption demographics nearby.Located in the core area of the Pazhou business circle in the Haizhu District, this is the first commercial complex in South China themed around sports experiences and family companionship, serving as a landmark media platform. It leverages the radiating economic impact of the Pazhou Exhibition and diverse consumer scenarios to effectively connect brands with business clients, family consumers, and young trendy crowds.As a core component of the "Guangzhou Exhibition Economy Belt," the Canton Fair attracts over 200,000 global merchants each year. The large displays can directly engage high-end business groups such as exhibitors and buyers. For instance, during the 2024 COMICUP Spring Expo, the Six Elements partnered with the event to provide shuttle services, delivering nearly 10,000 visitors to the mall in a single day, while simultaneously guiding consumption through large-scale advertising, boosting restaurant and retail sales by 35% month-on-month.
Liuxiansu Experience World is positioned as "the South China super large parent-child experiential themed shopping center." The project is located in the Zhongzhou Trading Center, adjacent to the D exit of the Pazhou metro station. It targets a million mid-to-high-end consumers, including exhibitors at the Convention and Exhibition Center, nearby families with middle to high income, nearby business people, and trendy crowds in the university town. The media location is one of the most important areas that combine commercial trade, dining, shopping, and leisure entertainment. It is also one of the busiest sections in Guangzhou, with a high daily traffic volume. Any brand's advertisement displayed in this advertising space will receive immeasurable effects, making it an ideal advertising spot fiercely contested by many merchants.Pazhou, as a demonstration area for Guangzhou's digital economy, gathers over 200 headquarters enterprises, including Alibaba and Tencent, with an average daily flow of over 50,000 business people. Liuxiansu can accurately reach corporate executives and international merchants. For example, a certain cross-border e-commerce platform showcased its global purchasing services through advertisements, leading to a 40% increase in online registered users during the Canton Fair. Additionally, the cross-border e-commerce experience area in the mall interacts with the large screen advertisements, allowing consumers to scan codes and directly order imported goods.Liuxiansu on New Port East Road in Guangzhou not only serves as an efficient advertising communication platform but also extends the scene of the Pazhou exhibition economy and provides an experiential entry for family consumption. Its advantages lie in accurately capturing the exhibition audience, penetrating into parent-child activity scenes, deep integration of online and offline experiences, and the potential for digital upgrade. For brands, choosing to advertise here can leverage the traffic generated by the Pazhou exhibition for a short-term sales explosion while creating long-term brand exposure that deeply binds family consumer groups.The convergence of Metro Line 12 and Line 18 at Pazhou Station will make it one of the busiest hubs in the Guangzhou Metro network, expected to add an average of 100,000 new passengers daily, further amplifying the exposure value of Liuxiansu's advertising.
