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| Area：Guangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 8 Huangsha Avenue, Liwan District, Guangzhou | Format：large screen | Duration：0 |
| Location：Huangsha Avenue Link REIT Shopping Plaza | Min Qty：1 | |
| Size：17.6m宽×8.15m高=143.44㎡ | Min Period：week |
Lingzheng Shopping Plaza is located at No. 8 Huangsha Avenue, Liwan District, Guangzhou, seamlessly connected to Huangsha Station on Metro Lines 1 and 6. The underground level directly connects to the subway station, making transportation extremely convenient. The mall covers an area of 80,000 square meters and consists of six floors, integrating shopping, dining, leisure, and entertainment into an urban complex. After its renaming in 2020, the mall underwent an environmental upgrade, introducing more trendy formats for younger crowds, such as naked-eye 3D interactive screens and themed pop-up stores. The design of advertising spaces places greater emphasis on technological feel and visual impact.The estimated daily foot traffic reaches tens of thousands, with peak periods during holidays exceeding 50,000 visitors in a single day. The surrounding area attracts white-collar workers, families, and tourists with strong spending power, making it suitable for advertising luxury goods, fast fashion, and local life services. The advertising spots support various formats, including dynamic videos and interactive projections, and some areas can be customized for naked-eye 3D effects to enhance brand recall.Lingzheng Shopping Plaza is a large comprehensive shopping mall built on top of Huangsha Station of Guangzhou Metro Lines 1 and 6, adjacent to the Shangxiajiu Pedestrian Street and Shamian Island. Nearby are Huangsha Terminal and Huangsha Wharf Station. The area is the main commercial, residential, dining, and entertainment hub in Liwan District, surrounded by many high-end residential communities under construction or already completed, making this area a gathering point for high-end consumers, with strong relevancy.As the urban rhythm increasingly intertwines with nature exploration, the outdoor series from FILA and lightweight outdoor footwear from SKECHERS in the mall are redefining the scenery of walking from city sidewalks to mountain trails with practical designs. A jacket or a pair of shoes can seamlessly transition different life scenes. The rise of outdoor brands is far from just a simple accumulation of products, but rather a deep response to modern people's desire to escape the concrete jungle. In this fast-paced environment, it retains the possibility of conversing with nature.
The flagship media of the Guangzhou Huangsha Avenue Link REIT Shopping Mall is an iconic representation of the core business district in Liwan District. With its prime location, top-notch hardware, and precise marketing strategies, it has become an important window for brand communication and urban cultural display. The analysis encompasses geographical location, media format, content characteristics, commercial value, and future potential.Located at No. 8 Huangsha Avenue in Liwan District, it sits at the intersection of the Xiguan business circle and the Bai'e Tan economic zone, adjacent to the European-style area of Shamian Island, the historical and cultural street of Yongqingfang, and the Litchi Bay scenic area, forming a composite consumption ecosystem of commerce and cultural tourism. The project's basement level is seamlessly connected to Huangsha Station of Metro Lines 1 and 6, while the first floor directly leads to the Huangsha bus terminal. More than 20 bus routes cover the area, with an average daily foot traffic exceeding 450,000 people and annual visitor numbers surpassing 30 million.Close to the Zhujiang Tunnel, the A-line entrance and exit of the Inner Ring Road, and Huangsha Wharf, it forms a four-dimensional transportation network comprising metro, bus, self-driving, and water transportation. With heavy vehicle flow and long audience dwell time, advertising reach is highly efficient, covering fast-moving consumer goods, beauty, digital sectors, among others. Brands like Huawei and Honor hold new product launches and themed music concerts here, creating a closed loop of advertisement - experience - consumption in conjunction with experience stores in the mall.The Huangsha Avenue Link REIT Shopping Mall's flagship media is not only an efficient advertising exposure platform but also a bridge connecting historical culture with modern consumption. Its advantages lie in the influx value brought by the four-dimensional transportation network, the immersive experience from ultra-large screens, precise audience reach through the integration of culture, tourism, and commerce, brand premium empowered by local culture, and future potential through digital upgrades. For brands, choosing to advertise here not only achieves commercial objectives but also allows for deep engagement in urban cultural dissemination, establishing long-term influence in the Guangzhou-Foshan and broader Greater Bay Area market.
