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| Area：Guangzhou | Type：Outdoors | Frequency：0 |
| Address：Kangwang Road Tunnel in Liwan District | Format：large screen | Duration：0 |
| Location：Archway above the Kangwang Road Tunnel in Liwan District | Min Qty：1 | |
| Size：20.6m宽×8.4m高=173.04㎡ | Min Period：year |
Located at the intersection of Kangwang Middle Road and Longjin East Road, it is a commercial complex that integrates ultra-grade A office buildings and shopping malls. The architectural facade features a golden LOW-E hollow glass curtain wall design. Situated on the west side of the northern exit of the Kangwang South Road tunnel, it was founded in the first year of the Yongzheng era of the Qing Dynasty and served as an important site for the silk weaving guild in Qing Dynasty Guangzhou. It is now the National Intangible Cultural Heritage Xiangyun Silk Exhibition Hall.The advertising at the tunnel entrance typically has strong visual coverage, similar to subway tunnel media that achieves a 'forced stay' effect through dynamic LED technology, suitable for brand image displays. Other high-end commercial establishments gather in the area, attracting primarily white-collar and business professionals with strong purchasing power. The Nylon Pavilion attracts cultural tourists, making it suitable for cultural and tourism-related advertising placements. Auction cases for shops on Kangwang Road indicate that the commercial value of this area is relatively high, indirectly reflecting the potential premium space for advertising spots.The tunnel entrance is adjacent to the center square of the Shangxiajiu Pedestrian Street, located in the heart of the traditional business center of Guangzhou, with surrounding professional markets such as the Shisan Hang Clothing Wholesale Market, Hualin Jade Market, and Qingping Herbal Medicine Market, averaging over 600,000 pedestrian visits daily. Kangwang Road is a north-south main urban artery, and the tunnel connects Guangyuan West Road with the core area of Liwan District, experiencing heavy traffic. The prominent advertising wall faces the entrance to the pedestrian street and presents a vertical perspective to the traffic in the underground tunnel, creating a shared exposure scene for both people and vehicles.Covering fast-moving consumer goods, retail, cultural tourism, and more, advertising campaigns include the launch of beauty brand new products, promotional activities in commercial circles, and city cultural tourism image promotions. The advertising design emphasizes the integration with West Guan culture elements, enhancing regional identity through symbols such as arcades and lion dances. As a gateway sign for Shangxiajiu Pedestrian Street, the large wall billboard not only serves as a commercial medium but also fulfills the function of showcasing Guangzhou's city image. For example, through dynamic visuals, it presents cultural symbols such as Lingnan architecture and intangible cultural heritage techniques, reinforcing the IP image of the historical cultural block of West Guan.
Located above the iconic archway at the intersection of Kangwang South Road and Shangxiajiu Pedestrian Street, this area serves as the gateway to the Xiguan commercial district. The average daily foot traffic in this region exceeds 600,000, with heavy traffic flow; Kangwang Road acts as a main north-south thoroughfare, connecting the tunnel to Guangyuan West Road and the core area of Liwan, creating a shared exposure scene where the large screen faces the entrance of the pedestrian street, providing a direct vertical view of the underground tunnel's vehicle flow, allowing for a longer audience dwell time and minimal visual interference.Within a 1-kilometer radius, there are clusters of specialized markets like the Shisanhang clothing wholesale market and Hualin Jade Market, as well as distinctive commercial areas such as Qingping Herbal Medicine Market and Huangsha Seafood Market, forming a closed loop of advertising - traffic attraction - consumption. For example, advertisements for Shisanhang clothing can directly reach purchasers and end consumers, facilitating the conversion between online and offline shopping.Adjacent to wholesale markets like Shisanhang, it attracts clothing and jade buyers from across the country, allowing the advertising content to directly interface with the supply chain's needs for local consumer groups, covering residents of Liwan and surrounding areas, focusing on families and young fashionable crowds, suitable for promoting fast-moving consumer goods and cultural tourism projects. It has previously undertaken government-led urban image promotion and intangible cultural heritage projects, enhancing brand social value and credibility.This advertisement is located in Guangzhou's renowned Shangxiajiu Square, specifically at the Kangwang Road tunnel archway, nestled between Shangxiajiu Road, also known as Xiguan, and the Tenth Pu Road, which is one of Guangzhou's traditional prosperous commercial centers, lined with shops along the entire stretch, featuring over 300 stores, with a daily foot traffic reaching 600,000, showcasing the Lingnan culture, including Lingnan architectural culture, Lingnan culinary culture, and Lingnan ethnic customs.
