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| Area：International | Type：Outdoors | Frequency：120 |
| Address：Hong Kong Victoria Harbour Dalong Mansion Rooftop LED | Format：large screen | Duration：15s |
| Location：Victoria Harbour Dalong Mingju Rooftop Smiling Screen | Min Qty：1 | |
| Size：12.6m(w)*6.8m(h)=85.68m* | Min Period：sun |
The outdoor giant screen lights up the city skyline with a silent smile, adding a touch of healing warmth to the busy Hong Kong. As the neon flows, it is not just a showcase for commerce, but a resonance point for the emotions of people and the city. Tourists stop and gaze, as light and shadow flow with deep affection for this metropolis. The outdoor screen transcends the boundaries of advertising, becoming a daily poem of romance in Victoria Harbour.Located across the Victoria Harbour, directly opposite the West Kowloon Cultural District in Hong Kong, and adjacent to the Central business district and Sheung Wan city center, with large commercial complexes like West Kowloon City and Shun Tak Centre nearby, it is close to the Central Pier and covers the Hong Kong-Macau Ferry Terminal and helicopter pad, attracting a total annual passenger volume of 17.4 million.With its core positioning, high net worth audience, high ROI, and scene-based marketing potential, this screen has become a preferred medium for brands seeking to enhance their international influence. The Smile LED Screen is a landmark media installation with high recognition on the northern shore of Hong Kong Island, with its core value reflected in the deep integration of location advantages, technological characteristics, and cultural symbols.The screen is located on the roof of the Dalung Mingju commercial and residential complex at 38 Connaught Road West, in the Central and Western District of Hong Kong Island, over 100 meters above ground, directly facing the brilliantly lit West Kowloon Cultural District and Harbour City in Tsim Sha Tsui. Its geographic coordinates are situated at the core of the "Golden Triangle" of Victoria Harbour, adjacent to the Central Business District, one of the global financial centers, the Sheung Wan city center, and the Shun Tak Centre, with an average daily footfall of over 3 million people, of which tourists account for 45%. This location advantage makes it a three-dimensional communication node that encompasses land, sea, and air.The value of the Smile LED screen on the roof of Dalung Mingju essentially lies in the three-dimensional value overlay of geographic genes, technological iteration, and cultural identity. It is not only a medium for commercial communication but also a symbol of Hong Kong as an international metropolis, conveying the city's warmth through smile animations and telling the stories of Victoria Harbour through spectacular light shows.
The media advantages of LED are essentially a three-dimensional value overlay of "geographic genes, technological iteration, and cultural identity." Its value lies not only in the physical exposure capabilities but more importantly in constructing an ecological loop of "commercial communication - cultural resonance - consumption conversion" through content innovation and deep integration with urban IPs, thereby consolidating Hong Kong's position as an international financial center and cultural hub. This screen serves as both a chronicler of the times and a creator of value. Its media advantages are reflected not only in commercial returns but also in the long-term sharing of urban development benefits.The screen is located on the rooftop of the Dailong Mansion at 38 Connaught Road West, in the Central and Western District of Hong Kong Island, over 100 meters above ground, directly facing the brightly-lit West Kowloon Cultural District and Harbour City in Tsim Sha Tsui. Its geographic coordinates are at the core of Victoria Harbour's "Golden Triangle," adjacent to the Central business district, Sheung Wan city center, and Shun Tak Centre, with a daily coverage of over 3 million foot traffic, of which 45% are tourists.Dailong Mansion is situated in the core area of Victoria Harbour, next to iconic buildings such as the International Finance Centre (IFC) and the West Kowloon Cultural District. Victoria Harbour is one of the busiest and most recognizable ports in the world, with an annual visitor count exceeding 40 million. The daily traffic flow and foot traffic are dense, especially during holidays and nighttime events, leading to extremely high exposure rates. Nighttime light shows and dynamic content displays can attract local residents, tourists, and cross-border travelers, covering various time slots such as morning rush hours, evening sightseeing, and nighttime entertainment, thus extending the reach of advertising.The surrounding area gathers high-end commercial outlets (such as Ocean Centre and Langham Place), cultural institutions (M+ Museum, Hong Kong Palace Museum), and international hotels. The audience primarily consists of high-income groups, business travelers, and cultural enthusiasts, allowing advertisers to accurately reach high-spending demographics. Collaborative "joint ticket" marketing with surrounding attractions can attract tourists to stay and consume, thereby improving advertising conversion rates.
