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| Area：Chengdu | Type：Outdoors | Frequency：0 |
| Address：No. 1, East Section of Chunxi Road, Chengdu | Format：large screen | Duration：0 |
| Location：Chunxi Road Sunshine Department Store Skirt Building | Min Qty：1 | |
| Size：（43.65+11.45+5.65）m x 8.35m = 507m2 | Min Period：year |
The outdoor big screen of Sunshine Department Store on Chunxi Road in Chengdu is located on the exterior wall of the department store, occupying a prime position in the 'Centennial Golden Street' at the core commercial area of Chunxi Road pedestrian street. It is adjacent to high-end commercial entities such as IFS International Financial Center and Taikoo Li, and close to the Daci Temple cultural district, with an average daily foot traffic of 500,000 people, surpassing one million during holidays.As a core advertising space in the Chunxi Road area, this screen has long served international top brands as well as high-end automotive and financial brands, covering the main road of Chunxi Road and surrounding office workers and tourists. In 2021, it briefly connected to the CCTV 8K New Year Gala signal for experimental broadcasting, demonstrating its technological compatibility.In addition to commercial advertisements, the screen also undertakes urban promotional functions, such as broadcasting Chengdu's culture and tourism promotional videos and showcasing intangible cultural heritage. At night, it creates an immersive experience in conjunction with the Chunxi Road light show, becoming one of the checkpoints for tourists.Located at the intersection of the three main roads: Chunxi Road, Hongxing Road, and Zongfu Road, it covers the exit of Chunxi Road Station on Metro Line 2, with high-end shopping centers such as IFS, Taikoo Li, and Ito Yokado clustered within a 500-meter radius, forming a one-stop shopping experience. During the day, the audience mainly consists of tourists and young people, with advertisements focusing on trendy brands and cultural tourism promotions. In the evening peak, advertisements target commuters, often showcasing rational consumption ads for finance and automotive, improving conversion rates by 60% compared to static images.As a visual symbol of Chengdu, the 'Fashion Capital', this screen not only serves as a carrier for commercial communication but also holds the cultural memory of the city. For instance, during the 2023 World University Games, the screen looped a panda-themed animation, interacting with the popular panda sculpture at IFS on Chunxi Road, extending the representation of the city’s IP.Located on the roof of Sunshine Department Store on Chunxi Road, directly opposite Zhongshan Square and adjacent to the exit of Chunxi Road Station on Metro Lines 2 and 3, it sees an average daily traffic of 300,000 to 500,000 people, with even higher peaks during holidays. The surrounding area is home to large shopping centers such as Wangfujing and Ito Yokado alongside high-end commercial entities like IFS and Taikoo Li, accurately reaching a high-consumption demographic.
The media advantages of the outdoor screen at Sunshine Department Store's skirt building essentially represent a three-dimensional superposition of "geographic genes, technological iteration, and cultural identity." Its value lies not only in physical exposure capabilities but also in innovating content that deeply binds with the city’s IP, constructing an ecological loop of "commercial communication - cultural resonance - consumption conversion." In the process of Chengdu building itself into an international consumption center, this screen acts as both a recorder of the times and a creator of value.Located at No. 1 East Section Chunxi Road, Sunshine Department Store's skirt building, next to Zhongshan Square, it experiences a massive footfall with an average daily count exceeding 700,000. It is adjacent to Qun Guang Plaza, Hongxing Road Plaza, IFS, Chunxi Road Subway Station, and Taikoo Li. Facing the crowd with a strong impact, the screen is positioned above three floors, with no obstructions.The investment value of the outdoor screen at Sunshine Department Store on Chunxi Road can be deeply analyzed from the following six dimensions, taking into account the monopolistic location, technological moat, commercial ecological stickiness, and urban development dividends, to construct its unique investment return model.As one of the first large LED screens on Chunxi Road, it established its industry benchmark status when it lit up in 2010. Serving luxury brands such as LV, GUCCI, and OMEGA for a long time, it has formed a market perception as a "must-visit place for high-end brands," with a premium of over 40% compared to non-core points in the same area, maintaining a brand renewal rate of over 85% year after year. This brand stickiness brings stable cash flow.In the process of Chengdu building an international consumption center, this screen is both a record of the times and a creator of value. Its investment return is manifested not only in commercial income but also in the long-term sharing of urban development dividends. For investors seeking stable returns and urban resource integration capabilities, this asset possesses irreplaceable strategic value.The outdoor screen at Sunshine Department Store’s skirt building is like the city’s eye, quietly witnessing the modern pulse of this ancient city. It is not just a display window for advertisements but also a perfect blend of urban culture and commercial vitality. Tens of thousands of tourists and citizens gather here daily, allowing brand information to naturally integrate into urban life, becoming an inseparable part of the scenery on Chunxi Road. This outdoor screen tells the story of Chengdu through light and shadow, connecting consumers with urban emotions through creativity. Every morning and evening on Chunxi Road, this outdoor screen performs a dialogue between fashion and tradition, allowing brands to settle into the city’s memories amidst the hustle and bustle.
