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| Area：Wuhan | Type：Outdoors | Frequency：180 |
| Address：No. 18, Jiefang Avenue, Qiaokou District | Format：led | Duration：15s |
| Location：The atrium of CapitaLand West City Mall is surrounded by corridors | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
In the digital upgrade of commercial space, CapitaLand West City Shopping Mall cleverly integrates LED screen technology, builds a unique business experience advantage through technological innovation and scene integration, and analyzes the core advantages of its LED screen from the three dimensions of technical characteristics, space empowerment and commercial value
The LED large screen is mainly used for brand advertising and commercial publicity, providing a high-exposure display platform for settled merchants, and the shopping mall will hold special lighting activities on important festivals, such as holding a lighting ceremony integrating the concept of the metaverse during Christmas in 2022, and launching a customized IP scene "Kaixin Infinite Research Institute"
CapitaLand West City is a large-scale complex project of CapitaLand Group in Wuhan, with a total construction area of about 400,000 square meters, located at the intersection of Gutian 2nd Road and Jiefang Avenue in Qiaokou District, Wuhan City, close to Gutian 2nd Road Station of Metro Line 1. The shopping mall integrates shopping, entertainment and office, and is a regional landmark commercial center
The LED configuration of Wuhan CapitaLand West City is similar to similar shopping malls in China (such as CapitaLand World in Chengdu and CapitaLand Hongkou Commercial Center), both focusing on scene-based display and digital experience. For example, the atrium LED screen of CapitaLand Hongkou Commercial Center in Shanghai has been used for two-dimensional theme activities, combining dynamic vision and offline check-in to attract young customers
Located at No. 35 Luoyu Road, Luonan Street, Hongshan District, Wuhan City, the average daily passenger flow here has been tens of thousands since the beginning of business, there are food, shopping malls, and cinemas, which are fully functional and a good place for leisure and relaxation
Its high-resolution display, intelligent energy-saving design, IP deep linkage and data-driven strategy not only improve the consumer experience, but also become the core carrier for brands to achieve efficient communication and business transformation
Located at the core of the mall's vertical circulation, it covers a natural passenger flow of more than 50,000 people per day, suitable for high-frequency exposure scenarios such as brand new product launches and holiday promotions. For example, in the 2025 "Casey Rabbit" IP-themed event, animations and interactive games will be played simultaneously on the screen, driving a 30% increase in sales of surrounding merchants
The value of media investment is based on the three cornerstones of high passenger flow base, diversified advertiser ecology and technology leadership, and its scenario-based operation, data accuracy and CapitaLand Group's resource integration capabilities have formed a differentiated competitive advantage in commercial real estate in Central China
The LED screen resources in CapitaLand West City Shopping Mall, as the core carrier of digital marketing of commercial real estate, are reshaping the boundaries of traditional advertising, and its investment value is not only reflected in the instant conversion brought by high-frequency exposure, but also in building a deep interactive ecology between brands and consumers
CapitaLand West City's LED screens are not only commercial advertising carriers, but also digital hubs connecting brands, consumers and urban culture, and their design and technology applications reflect the trend of shopping malls transforming into intelligence and experience
Media has evolved from a single advertising carrier to a digital ecosystem that integrates business, culture, and technology, and its advantages are not only reflected in hardware performance, but also in data-driven and scenario innovation
