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| Area：Changsha | Type：Outdoors | Frequency：180 |
| Address：The southwest side of the intersection of Labor East Road and Huahou Road in Yuhua District | Format：led | Duration：15s |
| Location：High-speed rail Wuyue Square atrium corridor | Min Qty：1 | |
| Size：5（宽）×10（高） | Min Period：week |
LED screens do not exist in isolation in shopping mall operations, but are deeply bound to passenger flow lines and brand needs. For example, the sunken solar elevator transforms the originally inefficient vertical space into an accurate reach scene by broadcasting brand activities and membership rights in real time
With a total construction area of about 350,000 square meters, Changsha High-speed Railway Wuyue Plaza is a commercial complex project integrating large-scale shopping malls, themed commercial pedestrian streets, residences, and apartments, with nature, humanities, art, technology, innovation, social interaction, and experience as the core, introducing more than 300 high-quality brand merchants at home and abroad, which will become the trend vane of experiential commerce in East Changsha
The LED screen of Changsha High-speed Railway Wuyue Plaza pays more attention to ecological collaboration. Through intelligent linkage with Metro Line 4, train arrival information and business district activity forecasts can be displayed in real time, strengthening the attributes of transportation hubs, and connecting with the data of the membership system, allowing the LED screen to push personalized content according to user portraits
As a landmark of the high-speed rail business district, the average daily passenger flow of the shopping mall is dense, and the LED media can accurately reach the advertising exposure frequency of business, tourism and young customers up to 3-5 times per person
As the core commercial complex of Wuguang New Town CBD, the LED media in the mall is characterized by scene-based interaction, scientific and technological presentation, and precise operation, forming a three-dimensional communication network covering transportation hubs, business consumption, and family entertainment
The project is adjacent to the average daily passenger flow of 120,000 people at Changsha High-speed Railway South Station, a 5-minute walk from Pingyang Station of Metro Line 4, and the dual main roads of Labor Road and Huahou Road, and the LED media covers the three core traffic circles of high-speed rail commercial passengers, subway commuters, and the surrounding 300,000 permanent residents
The investment value of LED media in high-speed rail Wuyue Plaza is essentially the triple superposition of location monopoly, forward-looking technology, and scene scarcity, combined with the traffic foundation brought by its hub economy, the experience boundary built by intelligent technology, and the business ecology activated by content operation, making it occupy the commanding heights in the commercial media competition in Changsha and even Central China
LED screens in core business districts such as Changsha Wuyi Square and IFS have higher rents but larger traffic. High-speed rail Wuyue Plaza needs to strengthen the differentiated advantages of hub economic scene operation, such as developing exclusive content for high-speed rail passengers
Changsha High-speed Railway Wuyue Plaza is adjacent to the CBD of the high-speed rail new city, Metro Line 4 is direct, and the surrounding traffic arteries such as Sany Avenue and Wanjiali Expressway are connected, and the average daily passenger flow is stable, according to the commercial data of Changsha High-speed Rail New Town, the average daily passenger flow of similar business districts can reach 100,000-150,000 people, and the LED screen naturally benefits from the high exposure rate
