- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：Outdoors | Frequency：180 |
| Address：No. 1099, Dongfanghong Road, Yuelu District | Format：led | Duration：15s |
| Location：BBK Meixi Xintiandi Shopping Mall Star Atrium | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.44（宽）×5.04（高） | Min Period：week |
As the core commercial landmark of Meixi Lake International New City, Changsha BBK Meixi Xintiandi has become the visual focus and information hub in Changsha's high-end consumption scene through high-specification hardware configuration and innovative scene application
As a core city in the rise of the central region, Changsha's total social zero will increase by 8.2% year-on-year in 2023, and the Meixi Lake plate is a benchmark area for high-end consumption in Changsha
BBK Meixi Xintiandi's LED media system, driven by technology and scene-driven, redefines the value logic of commercial space. In the context of Changsha's strategic construction of an "international consumption center city", Meixi Xintiandi LED Media has become a key asset for brands to seize the high-end market with its high foot coverage, precise operation and scene innovation, and its investment value and market potential will continue to be released
BBK Meixi Xintiandi ranks among the top three shopping malls in Changsha, covering shopping malls, Meixi Street, hotel office buildings, apartments, Meixi Academy, flight experience halls, theme parks, cool car parks and many other formats, radiating the passenger flow in Changsha and surrounding districts and counties, and is a commercial leading project in the Hexi area
The LED media in BBK Meixi Xintiandi Shopping Mall takes "large size, high resolution, high exposure, and strong position" as its core advantages, which is suitable for the efficient reach of brand image and promotional information
The core of the Meixi Lake business district, a 700,000-square-meter complex, directly connected to Metro Line 6, with continuous and stable passenger flow, a large exposure base, high advertiser recognition, and strong visual impact, suitable for brand and promotion
As the core commercial landmark of Meixi Lake International New City, BBK Meixi Xintiandi has become a digital core asset in Changsha's high-end consumption scene with its multiple advantages such as high foot traffic coverage, technology leadership and scene integration
Meixi Xintiandi has an average daily passenger flow of more than 250,000 people, LED screens cover core areas such as atriums, main passages and store entrances, with a reach rate of more than 90%, close to the extension of Metro Line 2 and the double subway entrances of Zhongtang Station of Line 6, and the convenience of transportation attracts commuters and tourists, forming a stable high flow base
The investment value of Changsha BBK Meixi Xintiandi LED Media not only stems from its current deterministic benefits of "high foot flow coverage, technical barriers, and data-driven", but also benefits from the long-term growth of Changsha's regional economic vitality, policy dividends and technological iteration
The screen is mainly used for advertising, providing merchants with a platform to dynamically display products and services, which can effectively attract consumers' attention, promote brands, promotional activities and new products, etc. At the same time, the screen is also used to play shopping mall event information, brand promotion videos, etc., such as when holding the Budweiser World Cup Carnival
The mall is located in the core hinterland and commercial center of Meixi Lake New Town, facing the intersection of Fenglin Road, and is an excellent location to guard Meixi Lake as the center and radiate consumer groups such as Lugu, Hexi and Wangcheng. The surrounding five-star hotels, Grade A office buildings, large shopping malls, and high-end residences are gathered, and the average daily passenger flow is large, which can provide a wide audience base for LED media
