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| Area：QINGDAO | Type：Outdoors | Frequency：180 |
| Address：No. 117, Zhengyang Middle Road, Chengyang District | Format：led | Duration：15s |
| Location：The atrium of the Qingte Wanda shopping mall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6（宽）×10（高） | Min Period：week |
Qingte Wanda is located in Chengyang Qingte business district, adjacent to Chunyang Road and other prosperous areas, is one of the core areas of regional consumption, with dense traffic flow, especially during holidays and large-scale events, close to subway stations or main roads, convenient for surrounding residents and foreign tourists to reach, and expand the scope of advertising audiences
The LED media in the mall can be combined with shopping, catering, entertainment and other consumption scenarios to achieve the instant transformation of "advertising consumption", such as playing food advertisements in the catering area and displaying fashion brands in the clothing area
Qingte Wanda large screen was once used as a support carrier for the Qingdao Music Festival, and may be linked with cultural activities such as the Shanghai Film Festival in the future to form a superposition effect of "event advertising" and enhance the brand voice
Compared with outdoor big brands or TV advertisements, LED media has a lower delivery cost, but the coverage frequency and accuracy are higher, especially suitable for small and medium-sized brands trial and error or regional promotion, and LED advertising in high-end business districts helps to enhance brand tonality, convey "sense of quality" and "fashion", and attract mid-to-high-end consumers
With its high traffic coverage, precise audience, technical advantages and activity linkage capabilities, the LED media of Qingdao Qingte Wanda Shopping Mall is an important channel for brands to reach local mid-to-high-end consumer groups and enhance regional influence
Qingdao Qingte Wanda Plaza is the first Wanda Plaza project in Chengyang District, with a total construction area of about 117,800 square meters, including cinemas, multi-brand main stores and commercial pedestrian streets, etc., the project is located on the north side of Zhengyang Road, Chengyang District, Qingdao City, filling the gap of regional commercial complexes and providing a one-stop shopping experience for surrounding residents
The LED media in Qingte Wanda shopping mall takes scene integration, technological innovation and precise reach as its core characteristics, forming a digital communication network covering the whole customer group and all time periods, and its design concept takes into account commercial value and urban cultural expression, and creates an immersive consumer experience through hardware upgrades, content innovation and data empowerment
Qingte Wanda is located at No. 117 Zhengyang Middle Road, Chengyang District, directly from Jiacheng Road Station of Metro Line 9 and Line 15 to the negative floor of the shopping mall, with an average daily passenger flow of more than 50,000 people
For example, during the summer beer festival, the atrium LED canopy played the theme animation of "Undersea Beer Kingdom", which was linked with the surrounding Tailiu Road 1907 Music Street, and the night passenger flow increased by 25%
The core competitiveness of the media lies in the three-dimensional integration of space, technology and content, covering the entire customer base through the subway hub, reconstructing the consumer experience with high-specification hardware and intelligent interaction, and creating a commercial closed loop with localized narrative and brand linkage
Compared with competing products such as Qingdao Mixc City and CapitaMall, the core barrier of Qingte Wanda LED media lies in the three-dimensional integration of space, technology and content, and the advantages of subway hubs and multi-scene layout to achieve full customer coverage
