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| Area：Tianjin | Type：Outdoors | Frequency：180 |
| Address：No. 9 Nanma Road, Nankai District | Format：led | Duration：15s |
| Location：Atrium in Tianyou City Shopping Mall | Min Qty：1 | |
| Size：12（宽）×2.5（高） | Min Period：week |
Located in the core of Tianjin's "Xuefu Street" business district, adjacent to Nankai University, Tianjin University and the Chinese Academy of Sciences system, Metro Line 1 and Line 3 intersect, covering the government affairs center, scientific research institutions and university dense areas of Nankai District within a radius of 3 kilometers, forming a composite flow matrix of "academic trend life"
Mainly young people aged 18-35, including college students, young white-collar workers, scientific researchers and tourists, with an average daily passenger flow of more than 60,000 people, and up to 100,000 people on weekends and holidays
Combined with the positioning of the shopping mall's "Youth Trend Culture Center", the advertising content can be integrated into campus culture, technology trendy toys, and local cultural IP to enhance the emotional resonance of young people, and some screens support AR interactive technology to enhance the immersive experience
As a youth cultural landmark in Tianjin Xuefu District, Tianyou City LED media is naturally associated with the "Trend Pioneer" label brand through screen exposure, which can strengthen the cognition of "youth and innovation" and quickly penetrate the local youth market
Shopping malls often hold university art exhibitions, science and technology forums and trendy toy markets, and LED media can link offline event marketing For example, a sports brand has dynamically displayed the campus marathon route through the screen, and cooperated with offline check-in activities to achieve a 50% increase in the number of participants on the day
Tianyou City's LED media is a "precise touchpoint" in the youth trend cultural scene, and its advantage lies in the combination of school district traffic, high-activity customer base, immersive technology experience and data-based operation
Tianjin Tianyou City Shopping Mall is located at No. 1618 Nanma Road, Nankai District, Tianjin, is the core commercial project of Tianjin Old Town Business District, with a total construction area of 170,000 square meters and a mid-to-high-end regional shopping center
As a commercial entity on top of the transfer station of Metro Lines 1 and 2, the average daily subway passenger flow is significant, and a three-dimensional transportation network is formed with the surrounding bus lines, mainly serving residents of surrounding communities, fashionable families and subway commuters, with medium to high consumption capacity
The shopping mall covers multiple formats such as Guangdong-Hong Kong free travel zone, children's experience park, global food gallery, etc., and the LED screen may be used in the brand area guide, promotional information release and other scenarios, located in the core of the old city business district, surrounded by Lebin Department Store, Isetan and other commercial entities, forming a commercial cluster effect
With the iteration of technology and ecological integration, LED media is expected to upgrade from an "advertising platform" to an "experience economy engine" and continue to lead regional business innovation
Tianyou City is located at the intersection of West Road and South Road in Nankai District, and is the only transfer hub of Metro Lines 1, 2 and 4, with an average daily passenger flow of more than 150,000 passengers and a peak of 300,000 people during holidays
There are 210,000 households within 3 kilometers of the surrounding area, covering 410,000 households within 5 kilometers, and the customer base is mainly urban middle-class and young families, with strong spending power
