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| Area：Tianjin | Type：Outdoors | Frequency：180 |
| Address：No. 12-24 Dafeng Road, Hongqiao District, Tianjin | Format：led | Duration：15s |
| Location：The atrium in the Pengxin Water Tour City shopping mall | Min Qty：1 | |
| Size：15（宽）×3（高） | Min Period：week |
Located at the intersection of Xiaobailou Business District and Binjiang Road Business District in Tianjin's core business district, adjacent to Metro Line 1 and a number of bus lines, it covers landmark buildings such as CapitaLand International Trade Building, Tianjin Museum, and Tianjin Eye within a radius of 3 kilometers, forming a composite flow matrix of "business, cultural tourism and life"
Mainly local residents, business office people and foreign tourists, the average daily passenger flow exceeds 50,000, and the number of passengers can reach 8-100,000 on weekends and holidays, of which young and middle-aged people aged 25-45 account for more than 60%, and family customers and young white-collar workers are the main consumer forces, which are suitable for FMCG, education, cultural tourism brands
The screens are mostly distributed in high-traffic areas such as atriums, main passages and catering areas, combined with the positioning of shopping malls as "one-stop home entertainment centers", advertising content can be integrated into scenario-based narratives to enhance consumers' emotional resonance
As a new landmark of Tianjin's cultural tourism, the LED media of Pengxin Water Tour City naturally has the attribute of "city business card", and the brand quickly establishes local awareness by exposing the label that can be associated with "family entertainment destination" through the screen
Media is a "precise touchpoint" in home consumption scenarios, and its advantage lies in combining core area traffic, diverse customer groups, immersive technology experience and data operation to provide brands with both breadth and depth of communication scenarios
The media system adopts Huaying Aurora's LED display technology, which is mainly used for shopping mall event promotion, brand promotion information release and public welfare publicity display
Tianjin Pengxin Water Tour City is located on the west side of Dafeng Road, Hongqiao District, Tianjin, adjacent to Tianjin West Railway Station, with a total construction area of 180,000 square meters and a commercial area of about 78,000 square meters, and is the transportation transfer hub of Metro Line 1 and Line 4 "Northwest Corner Station"
The LED media in Pengxin Water Tour City shopping mall has good investment potential, and its core advantages lie in the application of cutting-edge technology, accurate customer coverage and innovative content operation model
As the core commercial complex of Tianjin's northwest corner business district, its LED media in the mall is characterized by cultural theme scene design, technological interactive experience and precise customer reach, forming differentiated commercial value
The LED media value of Tianjin Pengxin Water Tour City is essentially a composite embodiment of cultural scenes×, technological interaction, × regional consumer mentality, with an average daily passenger flow of 80,000 people and 45% of night consumption, all of which are at the leading level of regional commercial entities
The project is close to Tianjin West Railway Station and the Northwest Corner Station of Metro Line 1, with an average daily passenger flow of more than 80,000 people, and LED media accurately covers commuters, tourists and the surrounding 500,000 permanent residents
In the context of the current in-depth adjustment of commercial real estate, its LED media has been highlighted as a benchmark sample of LED investment in cultural and tourism integrated commercial bodies
